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ITV Studios reaches IP deal with upcoming London Resort project


WEBWIRE

London Resort Company Holdings (LRCH) has teamed up with ITV Studios on its multi-billion pound theme park project, announcing a new partnership that will see ITVís world-famous content transformed into unique attractions at the resort when it opens in 2024.†

The addition of ITV to the London Resortís IP lineup will unlock a host of potential brands Ė from the likes of†Iím a Celebrity... Get Me Out of Here!†and†Saturday Night Takeaway†to†Shaun of the Dead†and†Hellís Kitchen.†

ďThis world-class project will offer fans a whole new way to experience our brandĒ, said Steve Green, EVP Kids Content and Distribution, ITV Studios Global Entertainment.†

ďITV Studios creates more than TV, building global franchises loved by generations of families, and we look forward to seeing our biggest global brands brought to life on such a grand scale in the UK.Ē

The resort project itself will feature two parks set over 2.16sq km (0.83sq mi). More than 0.8sq km (0.31sq mi) of the plot will be dedicated to rides, experiences and an entertainment district with 3,500 hotel rooms, according to the developer.†

Formerly the London Paramount project, the £3.2bn (US$4bn, Ä3.6bn) development in Kent, UK, was being lined up with major IPs such as†Star Trek,†The Godfather†and†Mission Impossible, but after the project announced a surprise split from the film studio LRCH started to explore new IPs, confirming the project would still go ahead.†

LRCH already has agreements with the BBC to use IP from†Dr Who,†Top Gear†and†Sherlock, as well as Aardman Animations, which most famously created†Wallace and Gromit.

ďTo create a world-class destination, you have to work with world-class partners and ITV Studios ticks every boxĒ, said Steve Norris, LRCH chair.†

ďITV has properties which have never been transformed into truly unique experiences. Thatís the vision and Iím delighted to welcome them on board for what promises to be an epic journey.Ē


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