Deliver Your News to the World Raises $17M Series B to Prepare Retail Brands for the Experience Economy

With 4x growth in revenue, the company is putting its end-to-end retail automation platform into the hands of global retail giants


REDWOOD CITY, Calif.April 24,, the platform for intelligent retail automation, today announced it has raised a $17 million Series B led by Falcon Edge Capital, with participation from Sequoia Capital India and Global Brain, a GP of KDDI Innovation Fund. The new round brings the company’s total capital raised to $27.5 million. After experiencing a fourfold annual revenue increase, the funds will be used to grow the team, deliver on the product roadmap and scale the company’s existing customer base that already includes leading retailers from across the globe like Macy’s, Mercadolibre and Tata.

Retailers have entered an era where consumers expect a seamless brand experience thanks to behemoths like Amazon and Alibaba who are using AI to personalize products and services for shoppers. The battle to stay competitive comes at a tremendous cost to retailers who are projected to spend more than $7B billion on AI over the next 3 years. By offering a one-stop shop across the value chain, is the first AI solution to automate critical functions across departments heavily dependent on human intuition, unifying data about products, people and processes. combines seven different products to offer retailers a unified system used as a ‘neural network’ for decision-making. Using a centralized data brain, the platform digitally maps a retail product’s DNA, then translates product information into language that teams can easily understand. With better accuracy and insights, retailers can easily decode the qualities of their merchandise, make intelligent updates on the fly, and deliver unique experiences along every step of the customer journey.

“The future of retail is entertainment. The experience economy we see today is the start of that era,” said Ashwini Asokan, CEO and Founder of “Brands are shifting to designing worlds that consumers want to be a part of and that has to integrate with the new ways people shop. Vue is the electricity that powers all these complicated and important retail functions so retailers can focus on the business of entertaining you"

Together, products form part of the ‘retail DNA,’ which include:

  • VueTag: Automated tagging to streamline product catalogs and inventory management

  • VueCommerce: Real-time personalized styling recommendations for shoppers

  • VueModel: AI-generated human models, saving brands millions in offline photography, styling and merchandising costs

  • VueStyle: An AI stylist that automates outfitting based on users’ personal style and preferences

  • VueFind: Personal style-focused visual search and product discovery

  • VueMail: Real-time dynamic email personalization, including AI-powered style recommendations to boost conversions

  • VueStudio: Makes any branded content shoppable instantly, using instant visual search tech

“The team is on a mission to put AI and intelligent automation in the hands of teams across the globe in ways that improve productivity and growth multi-fold,” said Anandamoy Roychowdhary, CTO and Director of Sequoia Capital India. “We’ve seen incredible growth in how they’ve brought this value across multiple functions in the retail industry in just two years since we started this journey with them. Sequoia India is excited to partner with Falcon Edge in this round, enabling Ashwini and Anand to scale globally.” was launched by Ashwini Asokan and Anand Chandrasekaran in 2016 as the first artificial intelligence brand from its parent company Mad Street Den. The team is comprised of neuroscientists and AI experts from IBM, Intel and DARPA. The company serves major retailers across the US, UK, India, Middle East and Latin America.

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About is a computer vision and artificial intelligence platform that promises intelligent retail automation, keeping the human experience front and center.’s ‘neural network for retail’ leverages image recognition and data science to extract retail catalog data, analyze it with user behavior and help retailers make better, faster decisions.

The platform, which includes seven different products, delivers on two primary value propositions: automating retail processes across catalog management and merchandising and personalizing the customer experience across channels for global brands. is backed by leading venture capitalists such as Falcon Edge Capital, Sequoia Capital India, Global Brain, a GP of KDDI Innovation Fund and Exfinity Venture Partners. The company is headquartered in Redwood City, CA with offices in Chennai, India.  

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