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Rakuten LIFULL STAY Offers Japanese Vacation Rental Inventories to trivago

- Expanding sales and marketing channels with one of the world’s largest online hotel search platforms -


Rakuten LIFULL STAY, Inc., a Rakuten Group company providing vacation rental services in Japan, today announced that it will provide its inventory of Japanese vacation rental properties listed on its vacation rental and accommodation booking site “Vacation STAY” to trivago, one of the world’s largest online hotel search platforms. This is Rakuten LIFULL STAY’s first offering to a global online travel search platform.

 In the first instance of the partnership, trivago customers will be able to search Japanese vacation rentals and simple lodgings on Vacation STAY, one of the largest booking platforms for vacation rental properties in Japan, and compare them with other accomodation via trivago. Vacation STAY has a broad inventory of accommodation types, from inns, temple stays and holiday homes where guests can interact with local hosts to single houses, condos and hostels developed by Rakuten LIFULL STAY to serve the diverse needs of domestic travelers. trivago has over 400 booking partners worldwide as an online hotel search platform that allows comparison of accommodation in over 190 countries.

 Through the partnership, both companies will first be able to offer a wide variety of accommodation options to trivago users in Japan, providing a service addressing the wide spectrum of demand for lodgings. In the future, they also intend to promote the service to travelers visiting Japan from all around the world. 

“As trivago we are proud to be the first metasearch to offer Rakuten LIFULL STAY vacation rentals to our users,” said Johannes Thomas, Managing Director & Chief Revenue Officer of trivago. “With this we are expanding the choice for our users and help them to find their ideal place to stay. More and more travellers are considering vacation rentals as an option to travel. Our global reach will allow Rakuten LIFULL STAY to target those travellers effectively. Vacation rental owners will increase their reach within Japan as well as internationally and will benefit from a growing demand in this accommodation segment.”

 “We are delighted to launch this partnership with trivago, one of the largest global online hotel search platforms,” said Munekatsu Ota, Representative Director of Rakuten LIFULL STAY. “As the number of international visitors to Japan continues to grow, travel and accommodation needs are diversifying domestically too as the vacation rental market becomes an established segment of the industry. Through the partnership between trivago and Rakuten LIFULL STAY, we aim not only to initially offer a wider choice of accommodation to domestic travelers then international travelers, but also to further drive inbound tourism by developing accommodation inventories for more enjoyable travel in Japan.” 

Rakuten LIFULL STAY, Inc.
Address: 1-10-1 Yurakucho, Chiyoda-ku, Tokyo
Representative: CEO Munekatsu Ota
Areas of business: Platform for private accommodation, etc.
Date founded: March 2017

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