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Paris Hilton Voted the ``Ultimate Hollywood Diva’’ in Concord Camera Corp.’s Diva DVx Contest


HOLLYWOOD, Fla.--April 28, 2005--
Paris Hilton Voted the Landslide Winner by Contestants From Around the World Who Entered to Win Concord’s “Wanna-be a Hollywood Diva” Contest Promoting the DVx Digital Video Camera

Concord Camera Corp. (“Concord”) (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced image capture solutions, today declared Paris Hilton as the “Ultimate Hollywood Diva” based on entries received by contestants from around the world who entered to win Concord’s “Wanna-be a Hollywood Diva” promotion for the DVx digital video camera. The contest, which concluded March 27th, was an open call to all diva wanna-be’s to vote on who they believe is the ultimate Hollywood diva, and a chance to win a trip to Hollywood, California and a one-of-a-kind, Swarovski bejeweled Diva Edition DVx digital video camera.

The DVx, called the “Swiss army knife” of digital cameras, is a 6-in-1 multimedia digital video camera that takes digital photos and video clips; is an MP3 player; voice recorder; and has a nifty little flashlight for night-time video shooting. A pocket-sized device, the DVx is ultra slim and stylish with dimensions of only 4.1“ x 0.6” x 2.4" (62 x 16 x 103 mm). The DVx is available in white and comes with a 128MB SD memory card.

“It’s no surprise that Paris Hilton was voted by our contestants as the Ultimate Hollywood Diva,” said Michelle Beauchamp, Director of Marketing Communications. “She has a great personality, a unique sense of style, and has been spotted by fans and paparazzi accessorizing with bejeweled electronics. In fact, in honor of being named the Ultimate Hollywood Diva, we will be sending Paris her very own one-of-a-kind Swarovski crystallized DVx.” Contestants who entered to win and voted for Paris had this to say about why they chose her as the Ultimate Hollywood Diva:

-- “She has awesome style, she made her career from party girl to one of the most interesting people of 2004, SHE CAN SHOP, she’s the ultimate socialite, she has her own show, and she even has her own phrase - that’s hot!”

-- “She is always stylish and looks stunning”

-- “She sports only fashions from the top designers, and she claims to never wear the same outfit twice. She dines at the top restaurants, carries the latest electronic gadgets, is always ready to pose for the paparazzi.”

The winner of the contest has been selected and will not only receive diva-like treatment during a weekend trip for two to Hollywood, California, but will look like a diva carrying their one-of-a-kind Swarovski crystallized DVx digital video camera. Crystallized electronics are the hottest “Bling-Bling” craze among young Hollywood movie stars today. The DVx digital video camera is cool enough for a movie star but is priced for a fan at only $199.00. The DVx will be available for sale on QVC on Sunday, May 1st at 2:00 p.m.

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About Concord Camera Corp.

Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding expected cost savings, our ability to meet customer demands and fulfill customer service obligations and anticipated or expected results and the future implementation of our strategic plan, in particular, the restructuring plan, cost-reductions initiatives and anticipated financial benefits of significantly reducing our reliance on internally designed and manufactured digital cameras and increasing the design and co-development of digital cameras with contract manufacturers, involve risks and uncertainties which may affect the Company’s business and prospects, including the risks discussed under “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.


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