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SAP Names Niels Theilmann Moller as Vice President of Global Strategy for SME Indirect Channels


WALLDORF, Germany - November 16, 2006 - — SAP AG (NYSE: SAP) today announced that it has named Niels Theilmann Moller, a business specialist in the small and midsize enterprise (SME) market, as vice president in charge of strategy for its Global SME Indirect Channels organization.

In his new position, Moller is responsible for driving the strategic business planning and growth initiatives for SAP’s indirect channel sales of its SME products—SAP® Business One and mySAP™ All-in-One. His duties include providing strategic guidance on key business initiatives; overseeing analyses of research and trends in the SME market; assessing the current market and future opportunities; and ensuring alignment with SAP’s corporate, market and partner strategies. Moller reports directly to Donna Troy, executive vice president of Global SME Indirect Channels.

Moller’s appointment comes as SAP continues to expand its SME partner channel business, which has been growing rapidly in recent years. At the end of the third quarter 2006, SAP reported more than 2,280 channel partners for SAP Business One and mySAP All-in-One, serving nearly 20,250 SME customers worldwide. The SME space, which is one of the largest and fastest growing segments for software, is one of SAP’s key areas of strategic investment. SAP already has a substantial SME footprint with approximately 65 percent of its worldwide customer base comprising companies in this segment.

Moller gained his experience in strategic business planning throughout 12 years in management positions. He joins SAP from Microsoft, where he served as regional director of developing and executing the vision and strategy for Microsoft’s business towards corporate accounts in the Europe, Middle East and Africa (EMEA) region. Previously, he had served as regional director for Microsoft’s small and midsize business (SMB) efforts in Eastern and Central Europe. Moller joined Microsoft with the acquisition of Navision, where he served as general manager, responsible for developing emerging markets.

Moller holds a master’s degree in business administration and marketing as well as a bachelor’s degree in economics and business administration from the University of Aarhus in Denmark and has expanded his skills continuously through various executive programs at INSEAD and Wharton Business Universities.

About SAP
SAP is the world’s leading provider of business software*. Today, more than 36,200 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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