Javette(R) Satisfies Morning Coffee Craving in Minutes

Single-Serving Gourmet Coffee Helps Reduce Morning Stress
ATLANTA, GA -- 04/28/2005 -- Every morning millions of Americans begin their day with a hot cup of gourmet coffee and a long commute to work. Recent news reports indicate that as people extend their commutes to buy gourmet coffee, they’re tying up traffic and increasing commute time and gasoline consumption. Coffee-lovers agree that getting a hot cup of gourmet coffee shouldn’t be so difficult. Javette®, the first single-serving gourmet coffee concentrate, can shave minutes off the morning commute by eliminating the inconvenient stop for a cup of gourmet coffee.

Javette is .25 ounces of concentrated gourmet coffee packaged in a single-serving portion control, pressure-resistant packet. It is made of 100 percent Arabica coffee and when mixed with hot water, makes a delicious cup of coffee. Founded by Atlanta health care professional Candy Palmer-Steele, Javette is designed for the busy professional, parent, student or any coffee enthusiast.

“Javette is ideal for people who don’t have time to spare, yet want a good cup of gourmet coffee,” said Palmer-Steele. “If you have to get the kids ready for school, prepare for work or tend to morning chores, preparing coffee at home and cleaning it up is an extra stress factor. To make Javette, just add hot water and you’re out the door.”

According to the U.S. Census Bureau, Americans spend more than 100 hours commuting to work each year. For some people, that’s more than two weeks of vacation. Stopping at the local coffee shop to grab a cup of coffee or brewing a fresh pot at home adds minutes to the already long ride in the car, train or bus.

Javette user Dianne Bailey agrees.

“Javette fits perfectly into my hectic lifestyle,” said Bailey, a physician’s assistant in Atlanta. “When you’re working 12-hour shifts at a hospital, time is everything. The last thing I want to do is add time to my commute. With Javette, all I have to do is grab one and I’m ready to go.”

Javette is available via www.javette.com. Individual .25 ounce servings are sold in boxes of 20. The easy pour package design allows coffee drinkers to regulate the strength of each cup and still get rich-tasting coffee. It is ideal for professionals on the go, students, travelers and campers. Anyone without time or fancy tools can now enjoy good gourmet coffee anytime, anywhere.

Contact Information

Marissa Vicario

Media Contact

Mulberry Marketing Communications

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