Oracle PartnerNetwork Launches Online Guide of Business Development Knowledge For EMEA Partners Entering the SMB Market

Innovative one-stop resource on products, marketing, and how to develop an SMB strategy

Birmingham, UK 13-NOV-2006 Oracle, the world’s largest enterprise software company, today launched an innovative online resource designed to launch EMEA partners further into the lucrative small and medium business (SMB) market for Oracle technology products. Boasting cutting edge web design, the SMB Kit for Oracle Partners is available to members of the Oracle PartnerNetwork and is a one-stop shop for resellers who want a slice of the SMB pie.

The kit explains everything partners need to know about Oracle’s technology product offerings for SMBs, including Oracle® Database 10g Standard Edition, Oracle® Application Server 10g and Oracle® Application Express. Importantly, the kit also outlines in detail how to market to SMBs and provides links through the Oracle PartnerNetwork to support services, which provide consultation on how to develop a successful SMB strategy.

IDC estimates that small and medium businesses (1-499 employees) will account for around 53% of total IT spending in Western Europe during 2006. (Source: IDC. Market Analysis. Western European SMB IT Spending Forecast 2005-2010, August 2006, Volume 1.)

“This is an incredibly exciting market for our partners and this SMB Kit will help them get their foot further in the door with SMBs in their local market,” said Penny Philpot, Senior Director, Oracle EMEA Alliances and Channels. “This is an important initiative for the Oracle PartnerNetwork. Oracle is committed to helping partners achieve success and actively develops and delivers industry leading tools that help partners improve their businesses,”

“The SMB market is a huge opportunity and Oracle is constantly striving to find better ways to help our partners succeed. With this tool they will not be approaching SMB prospects cold, they will have access to Oracle’s vast global experience in selling world-class enterprise software to the world’s leading businesses,” she continued.

Marek Kucera at Czech Oracle partner K2 atmitec s.r.o. said: “As an Oracle PartnerNetwork member this is going to be an invaluable resource in helping us with how we market to SMBs. We are seeing more and more demand from small and medium businesses that want enterprise standard software that is affordable. Oracle provides affordable enterprise class software, and the SMB Kit will provide the tools that allow us to engage these businesses and ensure they get the solutions they need.”

The SMB Kit for Oracle Partners is now available in English and will shortly be developed into other key European languages including French, German, Italian, Russian, Spanish and Turkish.

To view the SMB Kit for Oracle Partners visit: www.oracle.com/start + keyword “SMBkit” or www.oracle.com/partners/home/personalized/emea/english/smb/kit/wrapper.html

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