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Next 10 Ventures Expands Leadership Team with Appointment of Ex-Facebook Head of Creator Partnerships Lauren Schnipper as Vice President

The firm also announces Peter Cho as VP of Finance

Los Angeles and Singapore – WEBWIRE

Next 10 Ventures, a venture group focused on the global Creator economy, today announced the appointment of Lauren Schnipper as Vice President of Creator Partnerships and Peter Cho as Vice President of Finance. 

“We are pleased to welcome Lauren and Peter to leadership roles in the company,” said Benjamin Grubbs, Founder and CEO of Next 10 Ventures. "Both bring exceptional domain experience working with Creators. Their arrival enables our company to forge ahead on investing in incubating and accelerating Creators around the world.”

Prior to joining to Next 10 Ventures, Schnipper led Facebook’s Creator Partnerships, where she worked with top-tier digital talent and helped launch Facebook Live and Facebook Watch. Schnipper also led Facebook Inc.’s presence at VidCon and originated the premium talent lounge concept for Instagram at VidCon, which has become a staple of the world’s largest Creator and digital media convention.

Earlier in her career, Schnipper partnered with Shane Dawson, and together they produced over 80 sketch, original music, and parody music videos, as well as branded content, helping grow the channel into one of the largest on YouTube, currently boasting over 30 million subscribers across the platform. In 2013, she and Dawson launched the podcast Shane and Friends, the first podcast hosted by a Creator, which landed the number one spot on iTunes. That same year they co-created a pilot that sold to NBC, marking the first time a Creator sold a show to a broadcast network. 

“I’m thrilled to be joining Next 10 Ventures to get back to my entrepreneurial roots by being able to work directly with Creators on building their businesses and brands,” said Lauren Schnipper, VP of Creator Partnerships at Next 10 Ventures, “The team’s vision for investing and partnering with this growing community is one that I am truly inspired by and I look forward to helping creators forge a path to long-term success.”

In addition to Schnipper’s hire, the firm has brought on board Peter Cho as VP of Finance. Cho has more than 15 years of financial experience for leading companies like IAC, Maker Studios, Walt Disney, and ValueClick. Previous to his role at Next 10 Ventures, Cho was the Senior Director of Finance at Reformation, a sustainable clothing company.

“The opportunity to join a management team that has a clear passion for supporting and investing in the Creator economy is incredibly exciting to me,” said Peter Cho, VP of Finance at Next 10 Ventures. “Creators are a driving force in the media and consumer products market and Next 10 Ventures offers an amazing opportunity to partner with these creators to build scalable and sustainable businesses.”

Next 10 Ventures is led by Benjamin Grubbs, formerly YouTube’s Global Director of Top Creator Partnerships. Grubbs founded the company with a desire to propel the long-term growth and sustainability of the creator ecosystem. Its mission is to enrich, inspire and entertain consumers via the products and services it helps incubate and operate through partnerships with Creators. 

Ms. Schnipper and Mr. Cho’s appointments are the latest in a series of executive hires at the firm that include former eBay veteran, Cynthia So Schroeder as VP of Marketing and co-creator of the company’s EduCreator Incubator, and COO Paul Condolora, who was the former co-head of the Harry Potter franchise at Warner Bros and held senior positions at Turner Broadcasting including the SVP of digital and consumer products for Cartoon Network and Adult Swim.  

To learn more about Next 10 Ventures, portfolio investments or ongoing Creator programs, please visit:

About Next 10 Ventures
Next 10 Ventures is a new kind of venture group focused on the Creator economy with dual headquarters in Los Angeles and Singapore. Our team consists of an uncommon mix of marketers, brand managers, and education leaders from the likes of YouTube / Google, eBay, Facebook, Warner Bros., Turner Broadcasting, and Coca-Cola -- that have scaled products to billions of people worldwide.

Next 10 Ventures focuses on content and commerce and takes a vertically integrated approach to build and scale businesses ranging from concept incubation to startup capital, and joint ventures. We’re passionate about finding and empowering entrepreneurs of all ages, from anywhere in the world, who are building interesting brands and content on social media platforms. 
Visit us at:


 Next 10 Ventures
 Creator Economy
 Vice President
 Lauren Schnipper

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