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Business opportunity via digital platform economy unlocked for the automotive industry by BearingPoint//Beyond

London, UK – WEBWIRE

Digital technology has been making the rounds through every industry, potentially crippling businesses that donít take the opportunities that the advances have been creating, and the automotive industry is no different. Businesses with stronger stature in the industry are having to totally readjust their business model to accommodate these changes and keep ahead of the competition through the digital platform economy.†

Cars have come so much further than mechanical chunks of metal, they now incorporate many features of digital technology, such as: satellite navigation, traffic notifications and safety alerts during incidents. This technology is expanded to a point that cars can be unlocked remotely which has opened up a whole new area within the automotive industry in which mobility businesses have been created at speed and taken advantage of the technology to provide various car sharing and carpooling apps/services Ė this has been utilized so well that the mobility services have created their own platform that even a single car (but often many) has the potential to create a thriving potential for business. This has diminished the customer need to own a car Ė how can Original Equipment Manufacturers (OEMs) and fleet operators compete when their business model is focussed on this? Through digital platform economy, is how.

BearingPoint//Beyond digital platform solutions are designed to help businesses form an ideal foundation for a dynamic digital ecosystem. This can unite the company to existing and new potential business partners, technology and customers in a way that not only innovatively generates ideas and business concepts but creates a platform in which the business can safely develop, test and market products and services with little cost. The increasing amount of data being produced by cars is allowing businesses who use their resources properly to build upon their digital ecosystem. In turn allowing them to meet their customer needs efficiently, attract new partners, keep ahead of the competition and grow their revenue.

OEMs and fleet operators are starting to see that most of their profits can potentially come from the services that can come with cars rather than the actual car production. Some businesses are even producing fewer vehicles Ė which can become increasingly difficult when considering how best to comply with the stringent and increasing environmental regulations.

BearingPoint//Beyond is working with their customers using the award-winning Infonova software to apply proven methodology to rapidly identify customer needs and translate them into viable offerings. Your business can take on the disruptor advantage by using it rather than letting the opportunity pass by.

  • Read our ecosystem report for insights into a changing automotive industry.
  • More information can be found at the BearingPoint//Beyond website.
  • You can book a demonstration of BearingPoint//Beyond to find out how it can benefit your business and your market.
  • Michal Harris, Head of Marketing, Digital Platform Solutions, BearingPoint//Beyond - + 44 (0)20 7337 3180

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 Automotive Industry
 Digital platform economy
 digital ecosystem

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