Mattel® Introduces "Jersey Shore Family Vacation" Board Game

 Today, Mattel (NASDAQ: MAT) and Viacom Nickelodeon Consumer Products announce the launch of MTV’s “Jersey Shore Family Vacation” board game. Inspired by MTV’s highest rated show, the board game engages consumers with trivia based on iconic moments and sayings from the series.

“At Mattel, we are always looking for culturally relevant trends and fan-favorites, such as Jersey Shore, to inspire our games and bring to life an engaging play experience,” said Ray Adler, Senior Director, Global Games at Mattel. “The game is the perfect gift for any fan this holiday season and is sure to bring laughs, and maybe some drama, just like the show.”

Designed in partnership with Viacom Nickelodeon Consumer Products, the game welcomes players 18 and over to “The Family,” and challenges them to participate in the action and drama that comes with the cast of Jersey Shore.

The engaging gameplay references situations and phrases that fans of the show will be familiar with, including “Ron Ron Juice” and “Sunday Dinner” with bonus points when you complete the “Gym,” “Tan” and “Laundry” triumvirate. The player with the most points after all the cards have been drawn is the winner.

Jen Caveza, Senior Vice President, Toys at Viacom Nickelodeon Consumer Products added: “’Jersey Shore Family Vacation’ hit the cultural zeitgeist again when it returned to MTV, and we worked with Mattel to create a game that captured the iconic moments and big personalities from the show. This game is a great way for fans to play along with the Jersey Shore crew in their own home.”

“Jersey Shore Family Vacation” board game will be available for an MSRP of $19.99 on Amazon.com this month.

“Jersey Shore Family Vacation” airs every Thursday at 8PM on MTV. For exclusive and original content, fans can visit the recently launched “Jersey Shore” YouTube channel, which is anchored by original digital series starring fan-favorite cast members and friends, in addition to linear show clips, behind-the-scenes moments and best-of compilations.

About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.

ABOUT MTV
MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios, a unit that produces new and reimagined content for SVOD and linear platforms based on MTV’s library of over 200+ youth titles and franchises.