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Pizza Hut Puts New Twist on Innovation with Introduction of Its 3Cheese Stuffed Crust Pizza; Ten-Year Anniversary of Stuffed Crust Pizza Has More Families Eating the Good Stuff


DALLAS--April 25, 2005--Pizza Hut(R), Inc., the world’s largest pizza restaurant company, is adding a new twist to a familiar favorite today with its new 3Cheese Stuffed Crust Pizza. Building on a decade of innovation that started with the original Stuffed Crust Pizza in 1995, the new pizza boasts a blend of three cheeses baked into the crust to combine for a flavorful, cheesy ending, or beginning, of a pizza slice.

“When we introduced Stuffed Crust Pizza 10 years ago, we revolutionized the industry,” said Tom James, Pizza Hut chief marketing officer. “And, we haven’t stopped innovating since. Every year we top the year before with unique pizza varieties, sizes, shapes and recipes, for new ways to please the whole family.”

The Pizza Hut innovation story speaks volumes about a company committed to pleasing its customers with variety that gathers families and pleases all palates. In the last 10 years the company has introduced more than 15 new products including:

-- P’ZONE(R) Pizza - the pizza that eats like a sandwich

-- The original Stuffed Crust Pizza

-- Twisted Crust, made for ripping and dipping

-- Carb Tracker(TM) and Lower Fat Pizzas, for those looking for more balanced options

-- 4forALL(R) pizza - so everyone in the family can get the toppings they want

-- Dippin’ Strips pizza - designed to dip in three sauces

-- And now, 3Cheese Stuffed Crust Pizza

Why Three Cheeses?

While the original Stuffed Crust Pizza remains a popular pizza selection, Pizza Hut(R) discovered through its own consumer market research that three out of four consumers are looking for at least two cheeses on their pizzas. After screening multiple ingredients for the crust, this trio of cheeses was the most widely liked for its bold flavor. Pizza Hut also discovered that 3Cheese Stuffed Crust Pizza addresses the consumer need for a low risk variety on traditional pizza crust, allowing moms to provide an exciting pizza that the entire family will like.

When Stuffed Crust Pizza was first introduced, the advertising campaign from Pizza Hut challenged pizza eaters to turn their slices around and start from the back to get to the cheese melted into the crust. Now pizza eaters will have three reasons to start backwards and experience the cheesy appeal of a blended cheese crust.

“The popularity of our Stuffed Crust Pizza is proof that we’re delivering what our customers want,” said James. “This new 3Cheese Stuffed Crust Pizza has been popular in test markets and a top choice when pleasing a hungry group gathering for meals...and you thought Stuffed Crust Pizza couldn’t get any better.”

With a team of product marketing professionals and a large team of researchers with a pulse on what customers want in their pizza options, Pizza Hut(R) continues to please busy families by providing product innovation.

The Pizza Hut 3Cheese Stuffed Crust Pizza is offered nationally at participating Pizza Hut restaurants for dine-in, carryout or delivery where available for $10.99 (large 1-topping). For a little more money, customers can also choose one of the company’s specialty pizza lines - Meat Lover’s(R), Veggie Lover’s(R), Cheese Lover’s Plus(R) or Supreme Pizzas.

Gathering Families...Since 1958

The 3Cheese Stuffed Crust Pizza was developed with families in mind, by a company that knows something about families. As a matter of fact, the company was founded by family members -- two brothers, their mom and $600 to be exact - who turned a single pizza parlor in Kansas into the recipe for the world’s largest pizza restaurant company. For decades, Pizza Hut has led the industry with product innovations and excellent taste - and the 3Cheese Stuffed Crust Pizza continues that heritage of innovation and focus on gathering families.

About Pizza Hut

Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the world’s largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at


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