Self-Driving Cars Will Give Back Something You Can’t Buy - Your Time

By Amy Marentic, Global Marketing Director, Ford Autonomous Vehicles LLC

Every time I see our self-driving cars successfully navigate urban streets, I’m easily carried away thinking about how much they will improve everyday life. It’s this element that doesn’t get talked about nearly enough: The ability to empower people and businesses to free themselves from many of the mundane tasks of life.

Setting out solely to build a robot car is missing the point. What if, instead, we built a service that helps people be even more productive?

I first got a taste of what self-driving vehicles could mean to people two years ago, when I was working for Lincoln in China. As someone completely unfamiliar with the local driving environment, I was assigned a driver for trips to work and back home. True, I wasn’t actually riding around in a self-driving vehicle, but the experience was a game changer nonetheless, as I didn’t have to do the driving.

All of a sudden, my commutes transformed into something else entirely — I had the opportunity to be at my best. I could catch up on emails, get ready for meetings and edit presentations. When traveling to a location a bit further away than the office, I could sneak in a nap! Commuting became one of the highlights of my day, something I looked forward to when I woke up every morning.

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.