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Creative Introduces Its First USB Video Class Webcam, Live!® Cam Optia, with State-of-the-Art Technology for Instant Plug-n-Play


Cool and Stylish Webcam that Requires No Driver Installation

SINGAPORE - November 1, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced the Creative Live!® Cam Optia webcam - its first USB Video Class webcam with state-of-the-art technology for instant Plug-n-Play and requires no driver installation for PC systems using Windows XP Service Pack 2 and above. The Plug-n-Play feature offers hassle free setup which enables users to video chat over the Internet in just seconds. The cool and refreshing design of the Creative Live! Cam Optia makes it a stylish accessory for any desktop PC or notebook.

Complete with Creative Live!® View technology, the Creative Live! Cam Optia encompasses all the video and imaging technologies and features that will deliver realistic or enhanced viewing experience. With Precision Lens, the Creative Live! Cam Optia offers increased video clarity and sharper images through the high quality glass lens, while Creative Smart Face Tracking technology automatically tracks the user’s face movements to keep the face constantly in the video frame. In addition, the Creative Advanced Video FX, a fantastic library comprising 8 categories of special visual effects including Backdrops and Distortion, allows users to add fun and thrill in their video chats with friends and families. More special effects can be downloaded for free from Creative’s website.

Equipped with a VGA CMOS sensor, the Creative Live! Cam Optia offers impressive video and photo quality with true-to-life colours through video capture at up to 640 X 480 resolution and photo capture at up to 1.3 megapixel interpolated resolution. With Certified Hi-Speed USB 2.0 connectivity, raw data is transferred from the webcam to the PC without compression through the high bandwidth, providing superior video quality at 30 frames per second.

The Creative Live! Cam Optia offers a privacy control feature where a black screen is shown when the webcam is tilted downwards to 0°. The Automatic Image Flip feature ensures that the captured image is always upright even when the viewfinder is rotated to the back. The Creative Live! Cam Optia also works with all popular instant messaging services including Skype and Windows Live Messenger.

Fitted with a multi-axis swivel, the Creative Live! Cam Optia allows a forward and backward horizontal tilt of up to 15° degrees and vertical swivel of 270° for maximum flexibility to achieve the best possible angle for videos and photos. Its multi-usage base attaches easily to CRT monitors, LCD panels and notebook LCDs and sits comfortably on tables or other flat surfaces. An included handsfree stereo headset also allows superb voice quality during communications.

The Creative Live! Cam Optia comes bundled with the Creative Live! Cam Suite, a robust software package. Users can install the drivers provided to use the full Creative Live! Cam Suite. The Creative Live! Cam Suite comprises of the following:

* Creative Live! Cam Center - a powerful and user-friendly application that enables users to remotely monitor a Creative web camera, set up motion detection alerts, create time lapse video, and much more. The included Creative Advanced Video FX adds fun stylized video effects.
* Creative Live! Cam Manager allows users to launch Creative Live! Cam tasks and programs from one convenient location.
* Creative Live! Cam Console lets users access, activate and configure their Creative Live! Cam’s key features.
* Creative Photo Manager enables users to organise, arrange, manage and spice up pictures and videos and Creative Photo Calendar lets users create and print their very own personalised calendars.

Pricing and Availability
The Creative Live! Cam Optia is available in Singapore from November 2006 at a suggested retail price of S$129.00. For more information, please visit

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ portable audio and media players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.


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