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Nissan creates a new business unit in Latin America

The new unit will have a team of experts working with commercial partners in 34 Latin American countries


Nissan has announced the creation of a new business unit in Latin America to better meet the needs of local customers in 34 countries in the region.

The new unit will have a team of experts working with commercial partners (importers) in each of these Latin American countries to consolidate Nissan’s presence and ensure the delivery of high quality standards for product, customer service and after sales service.

Ricardo Rodríguez, who has 25 years of experience in Nissan in various key functions at the regional level, is the new managing director of this unit that will operate similar to Nissan’s affiliates in Brazil, Argentina, Chile and Peru.

“The creation of this new business unit responds to our business objectives and the importance that the region represents for Nissan,” said Rodríguez. “The 34 member countries have the capacity and potential to place themselves in the top three of their markets, and Nissan aims to support their growth and achieve these goals.”

Pedro Albarrán joins this team as marketing director. He has 20 years of experience leading multifunctional teams in the automotive industry. Albarrán will be responsible for the implementation of Nissan’s commercial strategies in the 34 markets that make up this new subsidiary: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Costa Rica, Colombia, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grand Cayman, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Nicaragua, Panama, Paraguay, Puerto Rico, St. Kitts, St. Lucia, St. Martin, St. Vincent, Suriname, Trinidad and Tobago, Uruguay and Venezuela.

The combined sales volume of Nissan in these countries represents 33% of Nissan’s sales in Latin America and contributes 1.6 percentage points to the market share of the brand in the region. Its market share was 9% at the close of fiscal year 2017.

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