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The Stakes Are High: Inside The Team Developing Fordís New Generation of Electric Vehicles


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By Darren Palmer, Ford Team Edison Global Product Development Director

Youíd think after 28 years of working for the same company that nothing would surprise me. Iíve been fortunate enough to work for Ford across many amazing teams on many exciting assignments, most recently leading development of the next-generation Mustang. But earlier this year I received a call that would challenge everything I thought I knew about Ford and our future. I was asked to lead product development for a brand-new team, Ford Team Edison, focusing exclusively on electrified vehicles for both Ford and Lincoln. And to be successful, this new team had to be willing to challenge every truth and every process we had developed over the course of our careers.††

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan.†The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 201,000 people worldwide.†For more information regarding Ford,†its products†and Ford Motor Credit Company,†please visit†www.corporate.ford.com.


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