Brenda Tsai Joins BNY Mellon as Chief Marketing Officer

Brenda Tsai joined BNY Mellon as Chief Marketing Officer on August 6, 2018. She is based in New York.
 
Brenda will drive a dynamic, client-focused marketing strategy across all of BNY Mellon globally, with a strong emphasis on expanding digital marketing expertise and using technology and research to connect with clients more effectively. She will also oversee global brand strategy.

Brenda brings over two decades of B2B and B2C marketing experience from top-tier financial services and consumer packaged goods firms, where she leveraged data to improve ROI, grow new markets, enhance brand equity and accelerate sales. 
 
Brenda joined BNY Mellon from FactSet, where she served as Senior Vice President and Global Head of Strategic Marketing and Communications since 2015. Previously, she led marketing teams at GE Capital, Proctor & Gamble and Clorox.

Brenda holds a BA from Stanford University, an MBA from The Wharton School, University of Pennsylvania and a Masters in International Studies from the University of Pennsylvania.