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MAC Cosmetics and ELC Look Back on Pride Month


WEBWIRE
MAC Cosmetics and ELC employees at the 2018 NYC Pride Parade
MAC Cosmetics and ELC employees at the 2018 NYC Pride Parade

MAC Cosmeticsand The Este Lauder Companies celebrated Pride across the US and Canada by participating in and sponsoring twelve events throughout the months of June and July 2018. MAC has long stood for inclusion, celebrating All Ages, All Races and All Genders since its creation. ELC is proud to support these efforts and have joined employees, customers and fans to celebrate Pride.

Notably, MAC and ELC were a Title Sponsor for LA Pride and a Platinum Sponsor for NYC Pride. In LA, our ELC family, along with MAC artists and fans, paraded down the street with signs boasting phrases such as, Stand with Equality, Stand with Love, and MAC Loves Pride. LA also featured a large festival set-up, where MAC Artists executed over 20,000 rainbow and glitter looks for attendees. In New York City, MAC and ELCs pride presence of over 300 people, marched, danced and celebrated through the streets. Performers such as Peppermint, Sasha Velour and Miz Cracker joined the MAC and ELC teams to host as our own MAC Grand Marshalls. Beyond the parade, MAC also participated in several other events for NYC Pride. At Family Movie Night, MAC brought face painting and playful artistry to over 400 children. At Youth Pride, an event targeted at LGBTQ+ Gen Z Youth 12-17, MAC hosted a ball pit with games, interaction and lots of rainbows. And at Pride Island, MAC Artists added sparkle to thousands of attendees in a truly eclectic festival.

In addition to the LA and NYC Pride celebrations, MAC and ELC made their way to Columbus, Ohio; Boston, Massachusetts; Washington, DC; Houston, Texas; Chicago, Illinois; San Francisco, California; and Toronto, Ontario in celebration of pride. In Columbus, where the MAC store opened up just this year, MAC also hosted and introduced an event supporting those interested in learning more about drag performing and completed makeup looks on-stage. Pride celebrations at MAC will continue in the cities of Montreal, Canada and Orlando, Florida in the months to come.


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