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Innovative Pause, Is The Way To Success, Says Australian Business Woman

According to the Global Innovation Index, there is a distinct association between innovation and performance. Strategic planning is a critical success factor. So how hard is it for a small business to infuse true innovation partnered with market sophistication into their operation? Mariesa Lauder is not your average business woman, and she says a pause is necessary with a big dose of bravery.

Geelong, Victoria, Australia – WEBWIRE

“It was here I discovered innovation is a process and there are systems. My entrepreneurialism ignited, and here we are”

Mariesa Lauder is not your average businesswoman. The loved Geelong local and career hairdresser did the unthinkable fifteen years ago and stepped away from her successful business for a pause. It was the best decision she ever made.

The successful entrepreneur knew that her growing dissatisfaction with her industry had a deeper fundamental core and it needed some reflection.

“Stepping away from your industry is not easy, especially in Geelong where the intensity of hairdressing competition is high. You have so many doubts about making the right decision and where that might lead. But I instinctively knew the pause was needed. I had enough, and I either needed to rethink the wheel or move on” says Mariesa.

The next step was to follow those instincts, and Mariesa’s ideas flourished under the guidance of an entrepreneurial program run by G2 Innovation.

The rest is history! Mariesa re-entered the hairdressing industry, stepping back into her business Jomara Hair Studio bringing those strategies with her. The growth speaks for itself with the studio’s growing popularity.

Mariesa is tapping into new ways of creating experiences in the nurture and luxe beauty industry. “Sometimes the focus needs to be less about the single layer of services provided and more about the thinking peripherally about our guest’s real needs. Nurturing the guest and their self-confidence with excellent skills is important, sure. But striving beyond that in a whole new level became my sole objective. But we can’t tell you everything just yet” she adds.

This is one woman to watch as she transforms a local industry set for a new and exciting launch to Jomara Hair Studio coming soon. “Global or local, thinking in the gaps is a clear path for innovative performance success,” says Mariesa. We couldn’t agree more!

About Mariesa 
Mariesa Lauder is a thought leader in the hairdressing and beauty industry. Her reputation in the hairstyling profession, reinforced by the latest technical training and innovative thinking has created a stellar platform for business success.  Mariesa believes in gifting guests a seamless luxury experience each time they walk into a studio. Nurture, inspiration and professionalism are the principal focus of the Jomara woman culture. For more information go to


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 hairdressing innovation
 hairdressing industry
 hairdresser Geelong
 innovation in business
 Geelong business woman

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