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Declaration of Education Program, Featuring Books for Kids, to Supply Up to 10,000 Books for Philadelphia Public School Children


Booth #3801

NEWTON, Mass.--April 18, 2005--
Books to be Printed and Bound On-site During the AIIM ON DEMAND Conference & Exposition, May 17-19, 2005, at the Pennsylvania Convention Center in Philadelphia

Advanstar Technology Group announced today that five of the exhibitors at the AIIM ON DEMAND Conference and Exposition will support the Declaration of Education Program by digitally printing and binding up to 10,000 books to donate to Philadelphia-area schoolchildren. The three-day demonstration, called Books for Kids, which will be located in booth #3801, will occur as part of AIIM ON DEMAND, May 17-19, 2005, at the Pennsylvania Convention Center in Philadelphia.

“This program is an incredible example of how technology can help positively impact everyday lives,” said Kerry Gumas, vice president of Advanstar Technology Group. “By integrating specialized print and on-demand technologies, we can demonstrate the exciting future of our industry while contributing to the futures of our children.”

The innovative program is being produced in coordination with the School District of Philadelphia and the Philadelphia School Reform Commission. The exhibitors producing and contributing the books are Weyerhaeuser, Oce, Lasermax Roll Systems, MBO America, and Muller Martini Corp. Each company will provide specialized products and processes integral to the program (see “About Technology” section below).

Books produced during the event will be donated to District students, providing them with quality reading materials to enjoy outside the classroom. Literary classics “War of the Worlds,” “The Odyssey” and “Frankenstein” are among the titles selected to be printed and donated.

“On behalf of the School Reform Commission and the School District of Philadelphia I would like to thank AIIM ON DEMAND and their exhibitors for their donation and for supporting the Declaration of Education,” said James Nevels, Chairman of the School Reform Commission. “These books are a welcome addition to our students’ education because they can take the texts home to enjoy.”

Books for Kids will also expose visitors of the AIIM ON DEMAND Conference & Expo to in-line digital book production firsthand, offering a real-time demonstration of how rolls of paper can be transformed into commercial quality books in one seamless pass. The continuous process will span a 50-by-70 foot exhibit space, digitally printing thousands of soft cover books on-demand.

Experts representing the partners will also be on hand throughout the event to walk visitors through the display area and explain the various technologies responsible for making the overall process a success.

AIIM ON DEMAND is North America’s largest enterprise IT event, attracting more than 20,000 attendees, encompassing both the AIIM and ON DEMAND conferences and expositions. AIIM is the largest enterprise content and document management conference and exposition showcasing the technologies to capture, manage, share, and store documents and digital content to support business processes and comply with governmental regulations. ON DEMAND, the digital printing and automated production event, is the largest conference and exposition dedicated to the technologies that create, personalize, manage, print, and deliver content. AIIM ON DEMAND is a trade-only conference and exposition.

The Declaration of Education Program, featuring Books for Kids, is one of the technology-specific pavilions appearing in the Pennsylvania Convention Center’s Independence Hall. These pavilions are designed to focus on a specific technological segment within the show’s broader scope, providing visitors with an interactive and specialized look at some of the most interesting applications in technology today.

For more information on AIIM ON DEMAND or the Declaration of Education Program, featuring Books for Kids, please visit or call (888) 824-3004 or (218) 723-9130, 8:00 a.m. - 7:00 p.m. CST, M-F.

About Technology

Partners of the Declaration of Education Program, featuring Books for Kids - booth #3801, will integrate their specialized products and services to support the overall manufacturing, printing and distribution processes:

-- Weyerhaeuser, a world leader in paper technology: Books will be printed on Lynx Digital Opaque paper, engineered to provide consistent, trouble-free performance to meet the stringent requirements for digital printing and in-line finishing applications.

-- Oce, a global leader in digital printing and image management: The bodies of the books will be printed on an Oce VarioStream 7650 Twin continuous feed production printing system, operating at 1300 pages per minute. Covers for the books are being produced on the Oce CPS900 production color printing system.

-- Lasermax Roll Systems, the world’s leading producer of feeding and finishing equipment for digital printing: The Lasermax Roll Systems LX500 Series cutter will convert the continuous printed web to individual sheets at a rate of up to 450 feet per minute.

-- MBO America, Inc., the leading maker of folding equipment: Each sheet will be folded into a 12-page signature using their B21 8-page and 16-page folding units and stack sequential signatures in the Palamides alpha500 stacker for delivery to the conveyor/buffer system.

-- Muller Martini, Corp., the world’s largest producer of print finishing solutions: The SigmaBinder will professionally bind each book at speeds of up to 1,000 fully variable books per hour. The book is then cooled in the compact SigmaTower and trimmed by the Esprit three-knife trimmer.

About Advanstar Communications, Inc.

AIIM ON DEMAND is produced by Advanstar Technology Group, a division of Advanstar Communications, Inc., . Based in New York, NY, Advanstar is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.

AIIM ON DEMAND will be open to attendees ages 18 and over.

About The School District of Philadelphia

The School District of Philadelphia is the largest school district in the Commonwealth of Pennsylvania and the nation’s eighth largest with approximately 200,000 students and more than 270 schools. More information about the District can be found at

The Declaration of Education is a collection of beliefs, visions and goals that are driving the School District of Philadelphia to an unparalleled era of excellence. The mandate, to be achieved by 2008, sets the bar high for early literacy, academic achievement, safe and orderly environments, community collaboration, equity and operations and is designed to push the Philadelphia school reform movement to the next level.


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