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Of the ‘Tech Titans,’ Consumers Trust Amazon Most, Which May Be Good News for Healthcare Ambitions

New data from Alpha sheds light on how consumers perceive leading technology companies in the context of healthcare solutions


NEW YORK, NYMay 16, 2018Alpha, an on-demand user insights platform for the Fortune 500, today issued a new report indicating which of the big tech brands and products Americans will entrust with their healthcare, as companies like Apple, Alphabet, and Amazon set their sights on the lucrative industry.

Since the beginning of 2018, we’ve seen tech giants trying to find their footing in the healthcare market: with Apple announcing the launch of internal wellness clinics, Alphabet company Verily edging into the crowded and lucrative care management market, and Amazon deserting their plans to sell prescription drugs to hospitals.

As these companies inch into the highly consequential industry riddled with confidentiality challenges, adoption will depend heavily on consumer’s perception of their trustworthiness and value-add.

Alpha, which specializes in rapidly collecting rich consumer feedback from targeted audiences to help companies like NBCUniversal, Experian, and Prudential make data driven decisions - collected data from a screened audience of 1561 people with health insurance regarding their perception of the largest tech companies vying for a seat at the table, as well as the health-related services they’d be interested in receiving from these companies. The results provide a glimpse into the future of digital healthcare, and where big names in tech may fit.

Amazon leads the pack in terms of trust

When pitted against tech superstars like Google, Microsoft, Apple and Facebook, 36 percent of the testing audience found Amazon to be the most trustworthy. This is great news for the e-commerce giant, which has struggled to break into the healthcare space for several years. A strong lead in consumer trust, in addition to the company’s experience in order fulfillment and distribution, may help Amazon take the lead with personalized medicine and at-home care.

Younger people see the benefit of sharing data

When prompted with the benefits which Amazon could provide users based on their health data, the test found that interest was correlated with age.

We all want to be fit

Physical fitness and weightloss goals dominated user interest across all ages, genders, and income segments. This can prove to be a potential point of entry for tech companies seeking to gain trust in the space before launching directly into the more highly regulated areas such as pharmaceuticals and point-of-care.

We also saw a steady increase in respondents prioritizing recovery from existing conditions and lowering healthcare costs, as age-related complications begin to emerge. Notably, mental health concerns were drastically higher in younger populations, and decreased in higher age brackets.

This kind of highly-targeted feedback can be incredibly valuable for big tech companies who are seeking to apply their core competencies in the application of data to the future of personalized medicine. These tools will also be particularly useful in collecting data on populations over 35, only 26 percent of which were revealed to use health tracking technologies.

“Healthcare is a critical component of our society, and there’s an enormous opportunity for the industry to drive better outcomes via patient-centricity, engagement, and behavior change. That starts with generate actionable insights,” said Thor Ernstsson, CEO and founder of Alpha. “Helping these companies really understand their target audience - what they need, how they want to get it - will help lower the threshold for entry, so we can all start seeing the benefits of a 21st century healthcare system.”

Data was collected via testing from Alpha using a sample of US general population audience, screened for the appropriate target criteria in each test, starting April 13th and ending April 22nd across 1561 people. For a copy of the full report you can visit this link.

About Alpha

Alpha is a platform that enables management teams to make data-driven decisions about users, products, and new markets. By streamlining and integrating the process of audience sourcing, prototype design, research templating, and analysis into one end-to-end experimentation platform, Alpha accelerates traditional 3-month iteration cycles down to 3 days - allowing established companies to be as nimble as startups. Thanks to a pool of roughly 90 million users, Alpha has immediate access to targeted testing populations, enabling highly relevant feedback on diverse product, marketing, and innovation challenges.

Alpha is advancing the discipline of product management and has developed a massive community around its industry-leading resources, including the podcast, This is Product Management, the Medium publication, Product Management Insider, and the video interview library, Alpha Exec Series.

Founded in 2014, Alpha already serves nearly one-third of the Fortune 100. The company is backed by Crosslink Capital, Calibrate Ventures, Spider Capital, and Cendana Capital. For more information, please visit


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