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Ari Lewski Discusses Why Player Prop Betting Will Be The Key To Successful Customer Acquisition In The US

Hammersmith, London – WEBWIRE

Player prop betting is fast becoming a very meaningful component of a sportsbook’s offering, especially for US sports such as NBA and NFL.

Player prop bets are quickly becoming one of the most popular forms of wagering on sporting events. Instead of a simple win/loss bet against a spread, prop bets allow for much more – things that might or might not happen in a game which is usually also tied into statistical performances.

For example, with a player prop bet a bettor can bet on the specific number of passing yards made by a certain quarterback; or whether a player will score over or under a certain number of points in a basketball game.

Air Lewski and his team at Digital Sports Tech (DST) have seen the value of player prop bets to the industry and have built an entire business around it. The company is continually monitoring the markets and betting trends to stay on top of this fast-growing segment of the industry. DST understand the importance of player prop betting to the future of sportsbooks and knows that it’s going to be one of their main revenue growth drivers going forward.

“Player prop betting is fast becoming a very meaningful component of a sportsbook’s offering, especially for US sports such as NBA and NFL,” explains Lewski. “As interest in these markets continues to grow from a user perspective, so too is the interest growing from an operator perspective in terms of them exploring ways to expand their props offering. And we expect this steep growth trajectory to continue as more millennials transition to sports betting, and if the US Supreme Court to overturns PASPA. In particular, if PASPA is overturned it will be a significant catalyst for further rapid growth in this betting segment.”

The Professional and Amateur Sports Protection Act (PASPA), also referred to as the Bradley Act, was sponsored by former US Senator Bill Bradley and was created in 1992 in an effort to stop sports betting in the country. Four states, Nevada, Delaware, Montana and Oregon, were the only states exempted from the legislation. Several attempts, mostly by New Jersey, have been made to have the legislation reversed, with all of them resulting in failure. The latest attempt came once again by way of New Jersey, with many expecting PASPA to be thrown out within the next couple of months.

The rise in popularity of player prop betting gives way to a new realm of sports gambling. As with any industry, companies that can stay one step ahead of the rest and adapt to the changes will be the ones that can attract the most clients and, ultimately, generate the most revenue. By 2016, there was more money made on Super Bowl prop bets than on the outcome of the game. Says Lewski, “The community has shown that it has a strong interest in player prop betting and those that can meet this customer demand and deliver will flourish in a highly competitive industry.”

DST made a significant entrance into the sports wagering industry by simultaneously introducing their product, Player Props, in several areas, including the UK, Russia, Australia and across Latin America. The innovative leader created successful partnerships with leading operators in all of the markets, which were chosen for their high percentage of millennial gamblers and because analysis showed that they were primed for next-generation betting technology.

Player Props found success in all of the markets by bringing player prop betting to life by delivering the most comprehensive offering seen in the marketplace in terms of breadth of coverage and variety of betting markets for users to choose from. It also provides users with the ability to create and customize their own prop bets which facilitates a level of personalization never seen before in sports betting.

Following the success of Bet Builder, DST took things a step further and introduced its “Same Game Accumulators (SGAs)” offering in 2017. “SGAs was a highly complex solution to develop but has been a tremendous addition to our offering and so far exceeded all of our expectations. Users have gravitated towards this offering and the feedback we have received via our client operators has been nothing less than stellar.” DST will continue to redevelop and innovate so that we are always pushing forward, and always delivering innovative solutions that our clients can directly benefit from.”

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