Weary Consumers Take a Break

Higher Gas Prices, Rising Interest Rates, Take Toll on Consumer Psyche
COLUMBUS, OH -- 04/15/2005 -- The two thirds of the economy the consumer, who has been doing most of the heavy lifting to keep the economy growing through increased spending, has decided to catch their breath according to BIGresearch’s April Consumer Intentions and Actions survey of over 7,000 consumers.

Key headlines from the survey include:

-- A decline in consumer confidence from March.
-- An increase in uncertainty for the job market.
-- An increase in practical consumers
-- An increase in people who buy only on sale.
-- Fewer planning on making major purchases for computers, furniture,
appliances, stereo equipment. Vacation travel is flat.
-- A decrease in stock market confidence with fewer planning on buying
stocks.
-- An increase in people planning on buying a car in the next 6 months.

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About BIGresearch

BIGresearch is a market intelligence firm providing analysis of consumer behavior in the areas of retail, politics and media. The syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse of more than 7,000 consumers each month to identify opportunities in a fragmented and changing marketplace.

BIGresearch’s methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent. Complimentary findings are available at www.bigresearch.com.

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