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Healthy Alternative to ’Chemical Clothing’


“You wouldn’t eat a bowl of herbicides laced with pesticides. Why would you want to wear them?” asks CEO

FAIRFIELD, Iowa - April14, 2005 - is offering a healthy and beautiful all-natural alternative to conventional ‘chemical clothing’, clothing that is grown and manufactured using toxic chemicals, many of which have been found to be carcinogenic according to Michael Lackman, CEO of “A conventional cotton shirt has already been bombarded with a huge army of harsh chemicals and toxins before you put it on. Because our skin is actually very absorbent, all of these noxious toxins in the lifecycle of our clothing can contribute to the growth of health problems including MCS - Multiple Chemical Sensitivities.”,, is the newest – and one of the largest – web-only organic clothing retail stores with over 140 organic and natural fiber clothing products. offers purely beautiful clothing for work, school, yoga, exercise, casual wear, sleep wear, and on-the-town clothing for women and men. In addition, also has pure and healthy organic cotton infant and baby clothes. Because recent studies from the U.S. Center for Disease Control and Prevention (CDC) have shown that children are more susceptible to environmental toxins, having pure organic cotton next to a young baby’s skin is especially important.

People who have tried organic clothing contend that it is softer and more comfortable. Lackman attributes this to the fibers of organic cotton being longer and less brittle than conventionally grown cotton. “The toxic herbicides and pesticides used during the growing process retard the length and vitality of the cotton cells and then the harsh chemicals used during the manufacturing process cause the cotton fibers to break, split and become weaker resulting in a garment that has been robbed of life and is less comfortable to wear, “ adds Lackman. demonstrates that it is not necessary to sacrifice style to dress in fashionable, healthy and beautiful clothing. Lackman adds “We have delved deep into the organic clothing manufacturers to find the highest quality and stylish ecofashion garments that reflect the principles of healthy organic clothing produced under socially responsible Fair Trade principles. Our clothing not only feels good to wear but it also helps you look your best while being beneficial to the environment and to society.”

“People worldwide can securely shop at anytime from anywhere - in their pajamas if they wish. We are always open,” says Lackman.

About offers purely beautiful and healthy organic and natural fiber clothing to women and men for work, school, yoga and exercise, casual wear, sleep wear, and on-the-town wear. also has a selection of pure organic cotton clothing for infants and babies. clothing is manufactured from organic cotton, hemp, silk, tencel, wool and alpaca under environmentally and socially responsible Fair Trade principles. As an internet-based store, ships their fine organic and natural fiber clothing worldwide. For more information, visit


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