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BT Sport showcases High Definition HDR live broadcast direct to mobile at UEFA Champions League game at Wembley


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BT Sport showcases High Definition HDR live broadcast direct to mobile at UEFA Champions League game at Wembley
BT Sport showcases High Definition HDR live broadcast direct to mobile at UEFA Champions League game at Wembley
  • Live broadcast trial showcases power of High Definition High Dynamic Range (HD HDR) on mobile achieved at Wembley Stadium, connected by EE, using EE’s award winning 4G network
  • Next generation smartphones with HDR 10 bring to life amazing HD HDR mobile experience for live sport

BT Sport showcased the world’s first broadcast of a UEFA Champions League game in High Definition HDR direct to mobile. The breakthrough live trial took place at Wembley Stadium, broadcasting to a beta version of the BT Sport App on a range of devices including the brand new Samsung S9 on EE’s 4G mobile network.

The live broadcast showed Italian Champions Juventus make it through to the quarter-final of the UEFA Champions League with a 2–1 win against Tottenham Hotspur. The world first used EE’s award winning 4G network, bringing together the powerful end-to-end capabilities of BT’s Consumer division.

The BT Sport App is free for EE customers on Max plans and BT mobile customers.

Jamie Hindhaugh, chief operating officer, BT Sport said: “Mobile viewers are an important and growing part of our audience, and we’re constantly focusing on innovating to ensure the best possible experience for our sports fans. HDR is the future for mobile – the technology is perfect for getting the most out of the small screen, with incredible colour and definition.”

HD HDR provides a better mobile experience and is less data intensive for both the mobile network and the user’s data consumption than 4K.

To prove the performance of HD HDR live broadcast to mobile, BT Sport utilised a 24 camera Ultra HD set up at Wembley Stadium, with 17 HDR cameras native HDR, and the remaining seven cameras converted to HDR 10 PQ. BT Sport will continue to test the new HD HDR technology along with other features in development.

Innovation is at the heart of BT Sport. In 2017 BT Sport broadcast the UEFA Champions League final using HDR in Ultra-High Definition (UHD) with Dolby Atmos® sound on its BT TV service at a private screening in London. The match was also available for the first time in Virtual Reality 360 to fans, and in 4K UHD on YouTube and 4K UHD with Dolby Atmos sound on BT TV.

The Samsung S9 is available on EE and BT Mobile. EE is also offering an exclusive £200 trade-in deal for customers upgrading from the Samsung S7 to the Samsung S9.

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2017, BT Group’s reported revenue was £24,062m with reported profit before taxation of £2,354m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit the About BT section


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