The Demographics of Innovation: Why Demographics is the Key to the Innovation Race

In recent decades—as a result of increased urbanisation, industrialisation, and resulting affluence—people are having fewer children. This new demographic scenario has created a set of troubling social problems, such as labour shortages and a decline of economic dynamism.

Written by James Liang, a Stanford-trained economist, demographics expert, and prominent internet entrepreneur, Demographics of Innovation takes a deep, investigative look at the link between economic growth, innovation, vitality and entrepreneurship in an aging population, and provides smart strategy for the future.

Liang eschews the traditional thinking that highlights the financial burden of the demographic shift and decries the global population collapse. He argues that many negative aspects of the impact of an aging population will be mild and manageable, maintaining that the most fundamental and irreparable problem of aging is the weakening of entrepreneurship and innovation.

Innovation loss is the first step in stagnation, so the question becomes: who will win and who will lose in this new world order? This book presents clear analysis and proposes insightful strategy for the short and long term.

Readers will be able to:

• Delve into the aging of society and the economic issues it creates
• Learn how shifting demographics affects innovation and prosperity
• Examine trends in growth, policy and more alongside the rise in average age
• Make smarter planning decisions in light of the changing population

Liang explores which nations are best poised to build an innovative economy that will support sustainable economic growth into the future and discusses the prospect of future economic competition among the major economic powers of Japan, China, the United States, Europe, and India.

Demographics dictate growth rates, economic equilibrium, interest rates and so much more. Demographics of Innovation provides thought-provoking analysis and strategy for policy makers, business leaders, investors, entrepreneurs and everyone concerned with making the choices that are critical for winning the race of innovation.

The Demographics of Innovation is available now wherever books and ebooks are sold.

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About the author:

JAMES LIANG, PhD, is both a prominent business leader and an accomplished economist. He is the co-founder and Chairman of the Board of Ctrip, now China’s largest travel portal. James is also a professor at Peking University. As a trained economist and founder of successful Internet companies, he brings his unique insight and academic rigor to The Demographics of Innovation. James is a leading authority on demographics issues in the world.

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Published by Wiley
£22.95/ US$29.95/ EUR27.60

Hardcover and e-book

ISBN: 9781119408925