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Luckbox, Fully Licensed Betting Platform Dedicated to Serving the Global E-Sports Community, Retains Amsterdam Group Public Relations

London, U.K. / Washington D.C., USA – WEBWIRE

Luckbox, a pioneering e-sports betting platform, has retained Amsterdam Group Public Relations Inc. ahead of its Initial Coin Offering (ICO) scheduled for early 2018. The two enterprises look forward to collaborating on building the Luckbox brand and showcasing its focus on accountability and responsibility, as the company aims to comply with the highest levels of gambling jurisdiction.
“Luckbox is an esports betting platform and casino focused on operating with transparency, accountability, and responsibility,” said Lars Lien, CEO, Luckbox.
“E-sports betting is a rapidly emerging sector but many operators currently lack proper regulation, which not only puts players at risk but prevents the industry moving forward properly. This has been outlined recently by the UK Gambling Commission’s report which depicted some of the dangers around skin gambling. Luckbox intends to be fully licensed, offering our customers peace of mind and providing the business with a platform to grow on a global scale. Our aim is to allow players to deposit using traditional methods as well as cryptocurrency and in-game items, known as ’skins’ – but in a fully licensed environment. Ahead of our 2018 ICO, we look forward to showcasing what makes our brand different and engaging with the investment community, ultimately continuing to act as disrupters in the e-sports and cryptogambling worlds.”
Amsterdam Group is a boutique public relations firm, operating out of Washington, D.C., Johannesburg and London. The Consultancy provides integrated, international public relations solutions, including media engagement, digital branding, and advocacy driven campaigns, each tailored to exceed the needs of an individual client and works accountably with those clients to reverberate their distinct achievements and ambitions to the world.
“As of late, we have become focused on the value of technology in today’s world, specializing in public relations campaigns related to financial, mobile, and biometric technology,” said Theresa Yurkewich, Account Director, Amsterdam Group. “We see working with Luckbox as the next step in showcasing our skill-set in today’s digital world and look forward to both profiling their leadership in cryptocurrency and the value their brand places on competitive intelligence and transparency.” 
About Luckbox
Luckbox is an innovative e-sports betting start-up operated by a team with vast experience in igaming, e-sports and cryptocurrency. By seeking the highest level gambling licences, Luckbox will offer users a secure and fair environment to engage with their favourite e-sports. As well as traditional payment methods, Luckbox will accept deposits in cryptocurrency and in-game items, allowing customers in previously inaccessible regions to play.

Luckbox takes a modern approach to data science, artificial intelligence and decision theory that disrupts the present state of gambling and forms the first global operation of its kind.
About Amsterdam Group Public Relations Inc.
Founded in 2006, Amsterdam Group Public Relations Inc., an accountability-focused, multifaceted communications consultancy, was crafted to strike a balance between contemporary digital branding and cutting-edge, next-generation social media engagement on the one hand, and the established practice of dynamic media relations and traditional thought leadership promotion on the other.
Incorporated in Toronto, Canada and today hosting offices in Washington D.C., Johannesburg, S.A. and London, U.K, Amsterdam Group hosts a broad history of activity in Europe, North America, Eurasia, Latin America, Africa and Asia.

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