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Serra Ventures Invests in Markit Medical

Champaign, Chicago, IL – WEBWIRE

Champaign, IL - (May 10, 2017) – Markit Medical, the company that helps patients and referring providers identify affordable options for healthcare, has raised $900,000 in seed funding, including significant participation from Champaign, Illinois-based venture firm Serra Ventures.
Dane Guarino, Founder and CEO of Markit says, “we couldn’t be more excited to work with the team at Serra, which shares our vision for reinventing how patients decide where to receive care.  This funding allows us to hire the technology talent vital to helping Markit Medical scale and further automate its technology so that physician offices across the country will have the ability to finally answer their patients’ question “what are my in-network options for this referral and what will it cost me?”
Lance Larsen, Founder and President of Markit Medical says: “Healthcare won’t change unless we can empower patients and physicians with the tools needed to realign incentives and fill information gaps. It was clear from our first meeting that Serra is focused on real transformation. We’re looking forward to making that happen together.”
Karin O’Connor, Venture Partner with Serra says: "Markit Medical’s price transparency solution promises a sea change in the way that patients and physicians select medical care.  By giving them tools to fully understand their options, true market forces will lead to lower costs and higher quality throughout the healthcare system.  Serra Ventures is proud to play a role in this effort.”
About Serra Ventures
Serra Ventures is an early stage venture capital firm investing in technology companies in emerging Midwest technology centers and selected other geographies. Sectors of focus include information technology, devices/instrumentation and agricultural technologies. The profile of an ideal startup is one that has just finished an accelerator program, an Innovation-Corps program or has been through a round of seed funding to establish and prove a strong product-market fit. 
Serra Ventures is headquartered in the University of Illinois Research Park in Champaign, Illinois. Champaign’s central Midwest location enables Serra to act local in several Midwest markets. Entrepreneurs know that critical business issues requiring advice are rarely scheduled. Serra’s central location means hands-on work with entrepreneurs at a moment’s notice when they need it the most. For more information, visit
About Markit Medical:
Markit Medical partners with health plans and providers to help patients navigate their complicated healthcare benefits. Their solution was built to integrate within a physician office’s existing referral workflow, alleviating the burden of obtaining prior authorizations for advanced imaging, scheduling scans, and answering patient questions about insurance benefits.
In the process, Markit Medical help patients understand the cost of healthcare services, while working with all forms of insurance, so patients never have to guess.


 High Technology
 University of Illinois
 Venture Capital

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