Bluefly Revs up Spring Style with Its ’Win a Porsche Sweepstakes’

NEW YORK--April 11, 2005--Bluefly, Inc. (NASDAQ SmallCap: BFLY) is offering a chance to win the ultimate fashion accessory - a 2005 Porsche Boxster with a $2000 Bluefly designer wardrobe to match!

Through May 18th, anyone who visits www.Bluefly.com will have the chance to play a digital driving game and instantly win the haute couture of the automobile industry -The Porsche Boxster. Entrants can play once a day throughout the promotion period and earn additional chances to win by referring friends. Additional instant daily prizes such as a $200 Bluefly shopping spree, as well as 15% off and free shipping offers, will also be given away.

“Personal style isn’t just about what you wear. It goes beyond that, from the accessories you choose to the car you drive,” said Bluefly CEO Melissa Payner. “And as the Porsche has always represented luxury and style, we are thrilled to make the ultimate fashion accessory available to Bluefly shoppers.”

Bluefly Sweepstakes Information

The Porsche and Boxster names and trademarks are the property of Porsche. This sweepstakes is neither endorsed by, nor sponsored by, nor affiliated with Porsche. The official rules of the sweepstakes are available at www.bluefly.com. Please see the official rules for details of how to enter and restrictions that may apply.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

Contact Information

Patrick Barry

Media Contact

Bluefly, Inc.

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