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Iomega Announces Availability of REV 70GB Backup Drives with SATA Interface


Latest REV Drive Expands Comprehensive REV Family of High-Performance Tape-Replacement Backup Products

SAN DIEGO, October 3, 2006 - Iomega Corporation (NYSE: IOM), a global leader in data storage and protection, today announced the latest in its innovative line of REV removable HDD technology: the new Iomega® REV® 70GB SATA Backup Drive, available now for stand-alone Windows PCs or as a backup kit for Microsoft Windows servers.

Two REV 70GB SATA solutions are available today as part of Iomega’s announcement. For desktop PCs, the Iomega REV 70GB SATA Backup Drive includes a drive and a removable REV 70GB disk, complete with EMC® Retrospect® Express backup software. For servers, the REV 70GB SATA Server Backup and Disaster Recovery Kit includes a drive and five removable REV 70GB disks along with CA’s BrightStor® ArcServe® Backup OEM edition software, including disaster recovery.

Advantages of the new SATA interface over the legacy Parallel ATA interface include higher maximum transfer rates, simpler cable connections, and increased data integrity on transfers to and from the host PC. The SATA standard, which first entered the PC market in 2003, has since become dominant in the industry and is built into most new computers.

“Iomega REV 70GB products are now available in three popular interfaces: external USB 2.0, internal ATAPI, and internal SATA,” said Tom Kampfer, president and COO, Iomega Corporation. "This rapid growth in available interfaces continues Iomega’s commitment to bring REV-based tape-replacement products to small and medium-sized businesses with the interfaces they need and want to easily access, archive and protect their important data.

“REV disks combine the speed and reliability of a hard drive with the removability of tape,” continued Kampfer. “Removability, reliability, ruggedness, instant access to data, archivability, zero maintenance and great accompanying software are all advantages of REV over competing tape products. The new REV 70GB SATA drive makes all those advantages easier to build into new PCs and servers. In today’s regulatory environment, every business, regardless of size, needs a data backup and archival strategy. Iomega’s REV drive offers the ideal combination of performance, price and ease of use to enable every business to protect their critical data and livelihood.”

Improved REV 70GB Performance
Iomega’s new REV 70GB Backup Drives feature improved transfer rates of 30 MB/sec. (max), versus 25 MB/sec for first-generation REV 35GB products. Both generations of REV products boast extensive third-party software support, estimated 30 year archival life, and an estimated one million rewrite durability - the kind of performance tape products such as DAT 72 can never match. And while tape products require frequent head cleaning, tape retensioning, and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

Versus DAT 72, REV 70 is up to 10 times faster, almost double the native capacity, and a REV 70 drive still costs less. These advantages translate into the lowest total cost of ownership (TCO) of all major backup solutions for SMBs. Savings include reduced labor, hardware costs, and system downtime. Higher capacity REV 70GB disks also reduce time spent changing media and provide greater consolidation of data.

About REV Products
The Iomega REV 70GB Backup Drive is now available worldwide in external USB 2.0 and internal ATAPI and SATA models. The Iomega REV 35GB Backup Drive is available in ATAPI, external USB 2.0, FireWire®, SCSI, SATA and multi-disk autoloader configurations, including the unique desktop form factor REV Loader 280, which utilizes up to eight REV 35GB disks for a total of 280GB of native storage capacity. Coming soon is the new REV Loader 560, incorporating one REV 70GB drive and up to eight REV 70GB disks in same convenient automated desktop form factor.

Since launching the REV platform in 2004, Iomega has sold more than 250,000 REV Drives and more than 1.2 million REV disks. The Iomega REV drive has won more than 20 technology awards worldwide.

Iomega REV products are available from a large base of value-added resellers (VARs), systems integrators (SIs) and others that work directly with small businesses on their storage and data protection needs. Thomson™ Grass Valley™ REV PRO drives and disks, designed specifically by Iomega for the professional audio/visual industry, are available from Grass Valley distributors and resellers.

Price and Availability
The REV® 70GB SATA Backup Drive with one removable REV 70GB disk is available now for $579.99; The REV 70GB SATA Server Backup and Disaster Recovery Kit with five removable REV 70GB disks is available now for $829.00 (prices are U.S. suggested retail).

REV® 70GB Backup Drives come with a worldwide three-year warranty. REV 35GB Backup Drives are warranted for 1 year in the Americas and Asia-Pacific, 2 years in Europe.

All REV disks are warranted for 5 years.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega’s award-winning storage products include the Iomega® REV® platform: the new Iomega REV 70GB Backup Drive, available in USB 2.0 and ATAPI computer interface models for server implementations; Iomega REV 35GB Drive, available in several computer interface models for desktop backup and archive applications: and two REV automation solutions: the rack mount REV 1000 Autoloader and new desktop form factor REV Loader 280, both utilizing the REV 35GB Backup Drive. Iomega also offers its Zip® 100MB, 250MB and 750MB drives; high-performance Iomega external hard drives and HDD solutions such as the new Iomega UltraMax 640GB Desktop Hard Drive and the Iomega StorCenter™ Network Hard Drive, available in mutliple capacity sizes, including a new 1TB wireless model; Iomega Mini USB Flash drives, Micro Mini™ USB Flash drives; Iomega external CD-RW Drives; Iomega Super DVD Drives and Iomega floppy USB-powered Drives. Iomega simplifies data sharing at home and in the workplace with HotBurn® CD-recording software. For small and medium business networks, Iomega StorCenter Pro NAS servers offer capacities of 160GB to 2TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage in various capacity amounts for personal and professional use. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. Coming soon: Iomega managed security services for small and medium-sized businesses. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at Resellers can visit Iomega at

NOTE: The statements contained in this release regarding development, production and distribution of the new Iomega REV 70GB SATA Backup Drive, the future release of a REV Loader 560, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega’s Annual Report on Form 10 K for the year ended December 31, 2005, and its most recent Quarterly Report on Form 10-Q.


* 1 GB = 1,000,000,000 bytes.

Copyright© 2006 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Micro Mini, iStorage, HotBurn, OfficeScreen, and StorCenter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.


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