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Irish Based FarmaBrand Private Equity Fund meets with Polish Ministry of State Treasury on Privatization of PHF


April 8th, 2005 Dublin, Ireland & Warsaw, Poland. Discussions opened with Polski Holding Farmaceutyczny (PHF) Executives and Supervisory Board members for sales, marketing and production cooperation

Poland identified as initial market and manufacturing base for “New Era” brand proposition, value conscious, European Drugs Company

FarmaBrand, an Irish based Private Equity confirms meeting with Ministry of State Treasury, members of the Board of PHF and Ministry Officials for initial discussions about cooperation with PHF on production, sales and marketing, product development that may or may not lead to a formal offer being made in line with Ministry timetable in 2006. FarmaBrand was represented by Gerard Brandon and Pavel Mirovsky.

FarmaBrand ( is a “New Era” company specialising in branding and marketing of pharmaceuticals in Europe offering a value alternative from one trusted source, an alternative to Big Pharma’s discovery product and unbranded generic drugs. Headquartered in Dublin, Ireland with partners, executives and advisory board members based in Ireland, Poland, Czech Republic, UK, and Greece, FarmaBrand Private Equity was founded in 2004 by Gerard Brandon. It is made up of senior executives with proven credibility in Blue Chip, Start Up, FMCG (Fast Moving Consumer Goods) and Pharma Management with recognised leadership skills in restructuring and global commercial growth management. FarmaBrand has developed a serious of strategic alliances with international pharmaceutical companies in the EU and USA.

Gerard Brandon is the founder and Managing Partner of FarmaBrand.Formerly an investment fund manager for private clients, he is also Managing Director of Allenville Finance Incorporated, a private investment holding company with a major shareholding in Alltracel. Gerard is also the founder, largest shareholder and a non-executive director of Alltracel Pharmaceuticals Plc.

Pavel Mirovsky MD, PhD, Assoc Prof, MBA Former Chief Executive Officer and President of Polpharma S.A. where he restructured and orchestrated a 120% increase in sales over a three year period. Prior to that he worked for Aventis and Rhone Poulenc-Rorer in various project management roles. His expertise in turnaround, restructuring, growth and distribution of organisations for Northern and Central Europe is an exceptional success and has earned a highly respected position within the Polish and International Pharmaceutical Industry having won Business Man of the Year 2002 in Poland.


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