Fujifilm And Sprint Make Halloween Picture Perfect

Consumers Can Submit Halloween Photos to Win a Trip to the Hershey Trick or Treat Adventure; Sprint Customers Can Enter, View, Vote Right from Phones

OVERLAND PARK, Kan. - Oct. 1, 2006 - Recognizing that Halloween is one of the most popular days of the year for taking pictures, Sprint (NYSE: S) and Fujifilm, U.S.A., Inc., are adding to the fun by sponsoring the Picture Perfect Halloween Photo Contest.

Now through Nov. 12, consumers can submit photos in a variety of Halloween-themed categories for a chance to win the grand prize: a trip for four to HERSHEYPARK in Pennsylvania for the Hershey Trick or Treat Adventure in 2007. The first-, second- and third-place prizes in each category, respectively, are a Fujifilm FinePix F30 digital camera, a Sprint Power Vision SM FUSIC by LG camera phone and 100 YourStamps, personalized postage made with customers’ own photos.

“Halloween is a festive holiday that presents many opportunities to snap colorful and fun photos that will be cherished forever,” said Joellyn Gray, director of consumer print marketing, Fujifilm, U.S.A., Inc . “For years, Fujifilm and Sprint have offered great products and services that enable people to capture and share their pictures, no matter where they are. This contest affords a creative environment for people to share these images online as well as the opportunity to win terrific prizes.”

To enter, Halloween lovers can go to www.HalloweenPhotoContest.com to register and submit photos and vote on other entries. The website is full of information for creating a spook-tacular Halloween, including great recipes, decorating ideas, collectible famous monster portraits, photo-taking tips from the New York Institute of Photography, scary stories and a map of haunted places across the United States.

Sprint customers can also enter photos, view others’ entries and vote on them right from their Sprint phones. Customers can also register for the contest at Sprint stores.

“Sprint Picture Mail has always given its customers the widest range of options for using their camera phone photos, and this Halloween contest with Fujifilm is another example of that,” said Pierre Barbeau, general manager of Sprint Picture Mail. “Not only can Sprint customers use their phones to capture all the fun Halloween moments they want to remember, they’re also the only ones who can enter the contest, check out other users’ photos and rank them right in the palm of their hands.”

Sprint Picture Mail allows customers to take high-quality pictures using their wireless phones and do more with their pictures than ever before. As the first U.S. wireless carrier to introduce a mobile picture sharing service, Sprint continues to build its leadership in this area by constantly evolving Picture Mail to include new industry-first features and services for customers. Today Picture Mail offers innovative ways to capture, share, print, preserve, create, display, publish, tell, present and relive with services like the Sprint Picture Store, more printing options than any other wireless provider, editing tools, photo contests, PC upload, Groups, and lifestyle solutions for healthy eating and exercise. For more information, visit www.sprint.com/picturemail.

Fujifilm offers a wide range of straightforward solutions for consumers to print and share their digital images at retail, with options such as uploading photos directly from a home computer and picking them up at a local retailer or having them mailed to you, or by dropping off a memory card or CD of digital images at a local photofinisher. For more information about Fujifilm’s printing solutions, visit www.fujifilm.com/pictures.

Contest information and rules are available at www.HalloweenPhotoContest.com

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com

Contact Information

Yanique Woodall

FUJIFILM U.S.A., Inc.

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