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Sandy Ferreira, Wedding Planner and Apprentice Finalist Signs with Branded Media Corporation


NEW YORK--April 8, 2005--Branded Media Corporation’s (PINK SHEETS: BMCP) CEO, Eve Krzyzanowski announced today that Sandy Ferreira, the wedding and event planner and former finalist on NBC’s The Apprentice, has signed an exclusive contract with the Company to develop wedding related television and branding opportunities.

Donald Trump said of Sandy: “She has a lot going for her on several levels. She will always be successful.”

By the age of 21, Sandy was the youngest bridal store owner in the metropolitan Washington, D.C., area where she was raised in a Portuguese home. Sandy, 28, has expanded her bridal shop business to include wedding and event planning. Her clientele includes heirs to Tiffany & Co. and prominent politicians.

As a viewer favorite in the second season of NBC’s hit series The Apprentice, Sandy was the 3rd finalist and excelled as the project manager on 2 episodes, winning both contests. “Sandy’s extraordinary. In the bridal salon challenge there was more pressure on her because everyone expected her to do well. She stepped up and dominated the task” said Mr. Trump.

Ms. Krzyzanowski said “We are thrilled to welcome Sandy as a partner. Sandy is a perfect fit with our business model. She has fantastic experience in a thriving industry and her popularity on The Apprentice proves that Sandy connects with viewers.”

“Over 2 million weddings take place in America each year, with couples spending close to $80 billion. We believe Sandy has the drive and talent to become the face of this highly visible industry and we look forward to maximizing her potential,” commented Joseph Coffey, Chief Operating Officer.

Branded Media Corporation markets consumer products through its proprietary strategy, Branded Media (TM). As developed by BMCP, Branded Media (TM) is designed to materially increase sales of consumer products by exposing brands and their messages through commercial and public television programming, DVD, Video-on-Demand, Direct-Response infomercials and Internet driven direct marketing campaigns.

This news release may contain certain forward-looking statements and are subject to risks and uncertainties, which may cause the actual results or performance to differ materially from the results or performance expressed or implied. Such statements reflect management’s current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.


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