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Imagym Kids Play And Fitness Takes The Challenge


For Immediate Release

September 27, 2006


Club to kick-off efforts to make kids and the Atlanta community healthier

Atlanta, Georgia— Imagym Kids Play and Fitness announced today its participation in the Worldwide Day of Play on Sept. 30, 2006. Imagym is a partner in the Let’s Just Play Go Healthy Challenge, a joint partnership between Nickelodeon and The Alliance for a Healthier Generation, an initiative of the William J. Clinton Foundation and the American Heart Association, encouraging kids to commit to take specific steps to make their lives healthier. The five-month-long effort will culminate in Nickelodeon’s third-annual Worldwide Day of Play.

The Let’s Just Play Go Healthy Challenge (Let’s Just Play), which debuted on April 30, 2006, on Nickelodeon, focuses on four “role model kids”—Health Warrior Ayesha, Emerging Athlete Bianca, Barrier Breaker Wes, and Activist Chris, as they take steps toward a healthier lifestyle. The Let’s Just Play Go Healthy Challenge aims to encourage kids to take an active part in changing four common lifestyle issues, from lack of physical activity to poor eating habits to unhealthy home and community environments. The intent of the Challenge is to encourage kids to register online to Go Healthy—to pick a role model to learn from and emulate, and then to create a simple health plan to follow and work on throughout the summer months.

The Let’s Just Play Go Healthy Challenge will culminate on Sept. 30, 2006, with a local Worldwide Day of Play event that will take place with other Days of Play throughout the country.

As a Let’s Just Play Go Healthy Challenge partner, Imagym Kids Play and Fitness will host a local Worldwide Day of Play at 227 Sandy Springs Place, Suite 356, Atlanta, GA 30328 on Sept. 30, 2006. The event will include a series of exciting games and engaging fitness activities especially designed for kids, including tumbling, sports skills, active play, and yoga. Activities for kids between 2 ˝ and 3 ˝ will be conducted from 9:45 am to 10:30 am, from 10:30 am to 11:15 am for kids between 3 ˝ and 5 years old and from 11:30 am to 12:30 pm for kids between 6 and 12 years old.

About Imagym
The Imagym Company LLC, headquarter in Atlanta, Georgia, is a leading lifestyle company dedicated to help children achieve a healthy lifestyle through physical activity at an early age. The company operates Imagym Kids Play and Fitness, a fitness club especially designed for kids ages six months to 12 years old, which offers an integrated variety of physical activities from yoga to sport skills and from ballet to self-defense, summer and winter camps. The vibrant, playful club offers members a variety of progressive programming and state-of-the-art equipment scaled to fit young kids. For more information, visit or call 404-843-3481.

About Nickelodeon
Nickelodeon has committed more than $28 million and 10% of its airtime to health and wellness messaging. Nick held its second annual Worldwide Day of Play on October 1, 2005, where the network went dark to encourage kids to engage in healthy and fun activities. As part of the Let’s Just Play campaign, Nick is giving away more than $1 million this year through the “Let’s Just Play Giveaway.”

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

About The Alliance for a Healthier Generation
The Clinton Foundation and the American Heart Association partnered in May 2005 to create a new generation of healthy Americans by addressing one of the nation’s leading public health threats— childhood obesity. The initiative will focus on preventing childhood obesity and creating healthier lifestyles for children overall.

The alliance aims to target several areas that the group hopes will spark change and slow the increasing rate of childhood obesity in the U.S., and encourage healthier lifestyles for young people. The effort will focus on four key areas: industry, schools, healthcare professionals and kids.

For more information on the Alliance for a Healthier Generation, please visit:

About Boys & Girls Clubs of America
Boys & Girls Clubs of America ( comprises a national network of more than 3,300 neighborhood-based facilities annually serving some 4 million young people, primarily from disadvantaged circumstances. Known as “The Positive Place for Kids,” the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Clubs programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation. Boys & Girls Clubs of America are nationally recognized destinations for kids, providing much-needed haven for play through after school programs, sports and recreational activities, and by creating special events that focus kids and their communities on the importance of play.

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Media Contacts:

Stacy Davis / Carla Civita
Imagym Kids Play and Fitness


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