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HouseValues MasterMind Conference Calls Offer Tips from Top Real Estate Pros on Taking Career to New Heights


MECHANICSVILLE, Va.--April 6, 2005--
In Latest Session, Agent Jennifer James Tells Listeners How Her Transactions Shot from 16 in 2003 to an Anticipated 106 in 2005

In the latest of a series of nationwide conference calls from HouseValues Inc. (NASDAQ:SOLD), the nation’s leading marketing partner for real estate professionals, Virginia real estate agent Jennifer James explained to thousands of her peers last week how new online lead-generation and lead-management services helped her business increase from 16 transactions two years ago to an anticipated 106 in 2005.

“Right now we have over $2.5 million in active listings, and $1.8 million in volume has already been sold,” said James, who was the featured guest of HouseValues’ “MasterMind” Conference Call series. “In the first quarter alone, I’ve earned over $60,000 in commissions.”

HouseValues created the MasterMind Conference Calls as a convenient way for top-producing real estate agents to share tips and engage in lively, real-time exchanges with colleagues throughout the nation. Launched in 2002, the twice-monthly program hosts thousands of real estate professionals for each call. Real estate professionals can listen to James’ call by calling 1-800-349-8037, then using access code *759380#.

In her conference call, James -- an agent with HomeTown Realty in Mechanicsville, Va. -- told listeners that her business changed in a big way, she said, soon after she began using the JustListed lead-generation service as well as the Market Leader lead-management system from HouseValues.

"Last year, I subscribed to JustListed and hired an assistant who helped out with administrative office work. I went from 15 transactions by myself to 30 with the assistant helping out. With the assistant, I’m able to list homes and work on future deals instead of focusing only on the deals we already have.

“I’ve gone from one assistant to an entire team now, including a full-time client care manager, part-time closing coordinator, three buyer agents, and an art director to create marketing materials. I close an average of 28 percent of all leads that come in from HouseValues. It’s a phenomenal tool that allows you to get true leads,” said James.

James also explained some of the key differences between Internet buyer leads and open house leads. Internet leads, she said, “want to do their own research, but want someone there when they’re ready.”

About HouseValues Inc.

HouseValues Inc. (NASDAQ:SOLD)( provides innovative marketing services that enable residential real estate professionals to capture and cultivate leads, and convert these leads into closed transactions. HouseValues’ integrated offering provides real estate professionals with consumer requests generated from its and Web sites, together with its online prospect management system and personalized coaching and training to help them grow their business.



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