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Kimberly-Clark Names Anthony J. Palmer as Chief Marketing Officer


DALLAS, September 21, 2006 – Kimberly-Clark Corporation (NYSE: KMB) announced today that Anthony J. Palmer will join the company as chief marketing officer, reporting to Chairman and Chief Executive Officer Thomas J. Falk. In this newly created position, Mr. Palmer will be responsible for leading the development of a global, enterprise-wide focus on marketing to accelerate the company’s progress in generating insights that drive all aspects of its business. In addition, he will establish a long-term marketing investment strategy to ensure that business initiatives are backed by compelling, high-return marketing programs.

A seasoned business leader with global marketing and management experience at some of the world’s top consumer packaged goods companies, Mr. Palmer was most recently managing director U.K. for Kellogg Company. Previously, he served as president of the company’s natural, frozen and warehouse club businesses. From 1996 to 2000, Mr. Palmer was with Coca-Cola Company USA, in marketing and general management positions with the Minute Maid division and later as region director for Coca-Cola in Australia. Before Coca-Cola, he served as a marketing manager with CSR Refined Sugars (1995-1996) and Mars Confectionery Australia (1992-1995). This followed several years in consulting with The LEK Partnership (1991-1992) and The PA Consulting Group (1986-1991) where he held positions as a senior consultant and business development manager.

“Tony brings a proven record of delivering strong operating results as well as global marketing experience with some of the world’s best known brands,” Mr. Falk said. “He will lead the development of world-class strategic marketing capabilities at K-C by ensuring customer, shopper, chooser and user insights drive all aspects of our business. I am confident that he will make a strong contribution to our efforts to deliver exceptional business performance and position Kimberly-Clark as a premier global health and hygiene leader.”

As chief marketing officer, Mr. Palmer will partner with the leaders of the company’s consumer, health care and professional businesses to ensure business strategies are based on meaningful and actionable insights from the people who choose and use Kimberly-Clark brands and products. Reporting to Mr. Palmer will be a marketing center of excellence focused on insights generation, talent and best practice development, and shared services in the areas of market research, media planning and agency management.

Mr. Palmer said: “This is a dream assignment for me. Kimberly-Clark is a great company with strong brands that have a clear emotional attachment to consumers and with great employees who care about people and their health, hygiene and well-being. Tom and the management team have articulated clear strategies to capitalize on these assets and drive even better performance. I look forward to contributing to the company’s success by building an enhanced marketing capability that reaches across businesses and regions.”

Mr. Palmer earned a bachelor of science degree in marketing from Monash University in Melbourne, Australia, in 1986 and a master of business administration degree from the International Management Institute in Geneva, Switzerland, in 1989.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 134-year history of innovation, visit


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