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Television Gets a Telephone Facelift: Siemens and Integra5 Demonstrate Caller ID and Phone Messaging for Cable Subscribers


The National Show 2005
Booth 5272

SAN FRANCISCO--April 4, 2005--Cable television with voice over IP (VoIP) caller ID and voice mail notification will be demonstrated by Siemens Communications, Inc., and Integra5 Communications (Siemens Booth 5272) at the National Cable & Telecommunications Association’s National Show in San Francisco, April 3-5.

The Siemens and Integra5 demonstration will show how - before a home telephone even rings - a cable viewer or cable Internet user can be alerted with the name and number of a caller. Call logs and voice mail information can also be graphically displayed on the television screen as well as on a set-top box LED display provided by a cable company.

“We’ve only just begun to tap into the possibilities for integrating the home television and the personal computer with phone and data services,” said Harald Braun president of the Carrier Networks Division for Siemens Communications, Inc. “For cable service providers, VoIP is just the start of a broad range of IP-based enhanced communication services that help people stay connected, productive and effective - whether they are relaxing or working in their homes.”

“The view of VoIP continues to evolve from plain old telephony replacement to a new model offering features and benefits that customers have never experienced before,” said Dr. Eyal Bartfeld, president and CEO of Integra5. “Triple-play operators understand the value of using televisions and personal computers as visual channels to deliver advanced communication services to subscribers.”

The television telephony features being demonstrated by Siemens and Integra5 are deployed within a cable provider’s head-end. The solution includes the Siemens SURPASS(R) hiQ 8000 softswitch platform, the Siemens(TM) hiG 1200 media gateway system and Integra5’s UniTV(TM) Quadruple Play Application Server platform. The combined system is standards-based and built upon a distributed architecture that can scale to support millions of subscribers.

For residential subscribers, Integra5’s UniTV application is joined with the Siemens SURPASS cable architecture to support multiple set-top boxes, personal computers and phone lines per household. Cable subscriber services powered by the Siemens and Integra5 solution may also include more advanced features such as the display of mobile phone call information, call blocking, e-mail message notification and SMS (Short Message Service) text messaging.

About Integra5

Integra5 Communications is a pioneer in converged quadruple play messaging and communication technologies for telco and cable service providers, utilities and other broadband providers. The company was founded in January 2000 by experts in unified messaging and image processing and is backed by leading venture capitalists, including Benchmark Capital and Lauder Partners. The company’s UniTV quadruple play application server platform features patented and patent-pending technology and has been commercially deployed in service provider networks since 2004. Integra5 is based in Burlington, Mass., USA, as has a research and development office in Rehovot, Israel. For more information, visit Integra5 media contact: Doug Broad, 781-274-6061 (ext. 215),

About Siemens

Siemens AG (NYSE:SI) is one of the largest global electronics and engineering companies with reported worldwide sales of $91.5 billion in fiscal 2004. Founded more than 150 years ago, the company is a leader in the areas Medical, Power, Automation and Control, Transportation, Information and Communications, Lighting, Building Technologies, Water Technologies and Services and Home Appliances. With its U.S. corporate headquarters in New York City, Siemens in the USA has sales of $16.6 billion and employs 70,000 people throughout all 50 states and Puerto Rico. Eleven of Siemens’ worldwide businesses are based in the United States. With its global headquarters in Munich, Siemens AG and its subsidiaries employ 430,000 people in 192 countries. For more information on Siemens in the United States:

About Siemens Communications, Inc.

Siemens Communications, Inc., offers its customers a broad portfolio of communication products and services and is a leader in convergent technologies, products and services for wireless, fixed and enterprise networks. The company’s portfolio ranges from devices for end users to complex network infrastructures and complementary services for enterprises, carriers and service providers. Siemens Communications, Inc., is headquartered in Boca Raton, Fla. For more information, visit

Note: SURPASS and Siemens are trademarks or registered trademark of Siemens AG or its subsidiaries and affiliates. All other company, brand, product and service names are trademarks or registered trademarks of their respective holders.

This release contains forward-looking statements based on beliefs of Siemens management. The words “anticipate,” “believe,” “estimate,” “forecast,” “expect,” “intend,” “plan,” “should,” and “project” are used to identify forward-looking statements. Such statements reflect the company’s current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, including, among others, changes in general economic and business conditions, changes in currency exchange rates and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy. Actual results may vary materially from those projected here. Siemens does not intend or assume any obligation to update these forward-looking statements.


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