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Former Ebay Exec Unveils INSTO, the First Payment App that Makes Buying Anything More Affordable Through Scheduled Installments


Today, INSTO launches as the world’s first mobile app that powers installment payments. With INSTO, big ticket purchases are broken down into more affordable, tangible payments that can be scheduled and tailored to the needs of both the buyer and seller. And those payments come with a guarantee of up to $3,000 to the individual seller. INSTO is available today on iOS and Android.

For a limited time, new users will receive $100 towards their first transaction greater than $500.

Unlike other apps that only allow one-time payments, INSTO lets people schedule customized and more affordable installment plans for big ticket products and services. The app is ideal for everyday consumers, independent professionals, small business owners and artists who can now transact through automated installment plans -- this means purchasers can use products and services right away, while vendors can sell expensive amenities more easily. Painters, freelance writers, graphic designers, landlords, tutors, personal trainers, thrifty buyers and savvy sellers can all benefit from INSTO’s services.

In a world where consumers pay in installments for nearly all major purchases like a loan or mortgage, there is finally an app that enables consumers to pay incrementally for smaller purchases as well. Now anyone can pay for virtually anything — from fine art and music equipment to rent and yard work. Additionally, sellers and small business owners benefit by making purchases more affordable for their clientele, driving increased revenue.

Here is how INSTO works:

  • After downloading the app, users create an account and verify their contact info

  • Users enter bank account, credit or debit card info

  • Users are directed to the home screen, where they can (a) request a payment, or (b) make a payment

  • Installment plans and automated payments can be set up from the home screen

  • Buyers and sellers can view a calendar that shows when their next payment is scheduled

  • Users can view a list of current and pending orders

  • Sellers can easily choose INSTO+ protection for the transaction, guaranteeing payments up to $3,000

Check out this video of INSTO use cases to see it in action:

“People have paid using installments, in the form of loans or mortgages, for nearly 100 years,” said Bruce Chen, CEO and founder of INSTO. “But now anyone can do it, on the go, without help from a bank. We’re opening up a whole new economy that previously didn’t have access to this payment structure.”

Prior to INSTO, Chen served as CSO of Ebay Taiwan and was on the founding team of SINA, the pioneering Chinese-language portal site that was founded in Silicon Valley and went public on NASDAQ. Chen’s inspiration for INSTO stemmed from his background as a visual artist: he was frustrated to see artists and gallery owners who couldn’t sell their higher priced work. Chen knew that breaking down these purchases into smaller installments would not only help sellers, but buyers who traditionally couldn’t afford high-end goods and services.

In addition to today’s launch, the company is unveiling its partnerships with two major Taiwan banks Taishin Financial and China Development Financial that will offer INSTO as a new banking product to their customers. INSTO will also announce partnerships with five additional banks in Europe and Japan later this Spring.


INSTO is the first-ever person-to-person payment service that allows users to buy or sell anything in installments and scheduled payments. Payment plans are completely customizable and give greater flexibility for users to negotiate terms that fit their own individual needs. Founded in 2013, INSTO has offices in both San Jose, California and Taipei, Taiwan. INSTO is a trademark of Installments Inc. For more information or to sign up, please visit



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