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IBM’s Cognitive Computing Defines Cognitive Intelligence


In today’s world of rapidly evolving digital technology, the role of IT is changing from a focus on back office processing to back office optimisation and front office software.  Traditionally, IT existed solely in the form of back office software, but now it is being called upon to fill a different role. At Computacenter, they know that IT must be at the forefront of organisations strategies.  One way to approach this transition is through tools for data mining.  For IT to perform at its best, it becomes necessary to utilise data mining tools in order to enable cognitive technologies to introduce innovation into the company.   
Paul Brown, Vice President and Partner Growth at IBM UK & Ireland, asks “How do you use cognitive technology to make and use the data that’s in the organisation? How do you use systems that understand, reason and learn?” He uses the analogy of data as a natural resource. Companies must focus on mining data, refining it, and using it to their best advantage. With the exponential rate of growth of data every minute, the only way to access it is to use appropriate, cutting-edge data mining tools. Computacenter recognises the critical importance of utilising cognitive technologies to access and manage data, curating information and directing it to the entire benefit of the organisation.
Paul goes on to explain that today’s CIO plays two roles. On one side, the CIO must focus on back office optimisation, which means asking the question, “How can I do what we do, for less?” That is, how can the CIO drive cost efficiency across the company, making IT more agile and flexible on all fronts? On the other side, the CIO must also consider front office innovation. The question then becomes, “How can I utilise data for competitive advantage?” In addition, it is crucial to consider security and agility. All the rules are changing, and Computacenter’s approach to back office optimisation and front office innovation works by remaining forever agile.
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