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Ex-Googlers bring Augmented Reality to the Childhood Lemonade Stand with Osmo Pizza Co., Where Kids Master Entrepreneurial Skills Through Hands-on Play

As owner, chef and cashier of a pizza shop, Pizza Co. teaches kids real-world math, financial literacy, emotional intelligence and more

Palo Alto, CA – WEBWIRE

The lemonade stand is a rite of passage that gives millions of kids a first taste of business skills. Today, Osmo, the award-winning platform revolutionizing the way kids play and learn on iPads, announces Pizza Co., the first hands-on experience for kids to learn entrepreneurial skills and financial literacy through augmented reality.

Pizza Co. introduces a fantasy land on the iPad inhabited by cute animals who love to eat pizza. Kids (aged 5 to 12) use a physical pizza tray, toppings and play money to fulfill orders and make change, all while keeping the customer animals happy and their pizza shop humming. Osmo’s augmented reality technology enriches the classic pretend-and-play experience by bringing children’s shop imaginations and fantasy to life.

Pizza Co. sells for $39 and the Commerce Kit, which includes the Osmo game system Base and Mirror, Pizza Co. and other apps Newton and Masterpiece, sells for $59. 

See it in action here:

Young entrepreneurs can enjoy the tangible fun of the old-school lemonade stand while benefiting from a larger learning experience enabled by the technology that Osmo has shown time and again to be redefining how kids play. Through Pizza Co., kids learn the following through hands-on play:

  • Financial literacy and business basics like earning money, profit & loss, managing supplies and getting rewarded for good service
  • Emotional intelligence by pleasing customers or coping with grumpy customers, all the while trying to get the most positive reviews for their restaurant
  • Applied math, especially fast addition and subtraction by making change for customers and fractions, in knowing how to complete complex pizza orders

Entrepreneurial activities help teach kids a variety of essential life skills like self confidence, resilience, creativity, initiative and empathy. Schools are increasingly acknowledging the rising importance of entrepreneurship and financial literacy through revised teaching guidelines like those in California amid calls from experts like those at the Miller Center at the University of Virginia to increase entrepreneurial education in K-12 settings.

“I wish I had something like Pizza Co. when I was a kid,” said Pramod Sharma, CEO and Co-founder of Osmo. “Kids actually have a leg up on a lot of entrepreneurs - they are by nature curious and resilient. Who knows, this could spark an entrepreneurial drive that creates the next Jessica Alba or Bill Gates in your little one.”

Previously, Osmo has used physical, interactive play to teach kids how to code with Coding and to spark creativity with Masterpiece and Monster. The company’s dedication to creating educational, elegant and fun activities that bridge physical and digital worlds made it one of Time Magazine’s 25 Best Inventions of 2014 and it continues to be a favorite of teachers, parents and kids alike.

Osmo Pizza Co. is available at and Amazon. 

About Osmo
Founded in 2013 by Pramod Sharma and Jerome Scholler, Osmo, an educational gaming company, is using its proprietary reflective artificial intelligence, to fuse physical play with digital engagement. It allows any object  - tiles, pen & paper, blocks, toys, you name it, to interact with the iPad. This hands-on play promotes creativity, problem solving and social interaction. Osmo is using the screen to create a new healthy, hands-on learning experience. The company is headquartered in Palo Alto, CA.

Media Contact
Maggie Philbin
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