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Fujifilm and Michael Kors Collaborate on Instax at Photokina 2016


Valhalla, N.Y., September 21, 2016 – Providing the total imaging solution for photographers, FUJIFILM North America Corporation will announce a new, one-of-a-kind collaboration with the world-renowned and award-winning fashion designer, Michael Kors. Known for luxury accessories and ready-to-wear fashion, Michael Kors produces a wide range of globally recognized products.
FUJIFILM and Michael Kors are pleased to announce a new collaboration that captures the creativity of the fashion and photography worlds with the launch of a limited-edition INSTAX Mini 70 instant film camera.
“Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance,” said Mark Yamamoto, President and CEO, FUJIFILM North America Corporation, and President, FUJIFILM Holdings America Corporation. “We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand.”
The new MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera comes in an exclusive gold metallic color that captures the jet-set Michael Kors aesthetic. The Michael Kors brand logo is printed on the front of the case body, and to make it even more special, the designer’s signature is showcased in the same gold hue on the camera door for a stamp of approval from Michael Kors himself.  
Celebrated for its ability to produce sharp, physical photos in an instant, the INSTAX Mini 70 features a sleek design, special selfie mode and high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. As an added bonus, the camera has a smart selfie mode that automatically adjusts settings to capture picture-perfect selfies—a functionality that is sure to be a hit at parties or when hanging out with friends. Simply check your framing with the front-facing mirror next to the lens, and snap.
The exclusive MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera will be conveniently sold as a bundle, including ready-to-use film, and will be available for a limited time beginning in late October and through the Holiday season.
Fujifilm at Photokina 2016
FUJIFILM North America Corporation will participate in showing its exciting products and equipment at the biennial Photokina 2016 Show in Hall 4.2 at Stands:A008, A010 B019, B001, B004, B010 C019 on September 20 – September 25 at the Koelnmesse, Fair Grounds, in Cologne, Germany.
About FUJIFILM North America Corporation, Electronic Imaging
About FUJIFILM North America Corporation, Imaging

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About Fujifilm
FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia.  The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services.  For more information, please visit
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:
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FOR IMMEDIATE RELEASE                                                                                  
Matthew Schmidt
(914) 789-8529
Dinesh Kandiah
VP, Global Communications
+1 (917) 934-2427

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