Bluesmart Launches Black Edition, a New Design-Forward Smart Suitcase for the Savvy Tech Traveler

Today, Bluesmart, the award-winning smart travel company is announcing the launch of the Bluesmart Black Edition, the newest product for the smart and stylish traveler. Bluesmart is accepting pre-orders starting today online with limited availability. With the new Black Edition focused on design, the company is also announcing an exclusive retail partnership with the Museum of Modern Art (MoMA) and the suitcase will be available in MoMA stores within 30 days. To pre-order your Bluesmart Black Edition, go to www.bluesmart.com.

The Black Edition pairs the award-winning technology from Bluesmart’s incredibly successful inaugural product, the Bluesmart One, which touts the only true GPS+3G tracking capabilities in the market, with a sleek design aimed for the savvy jet-setter that appreciates style and ease when traveling. With the new product comes a complete rebrand of the company from logo to website to match the aspirational design level of the new Black Edition.

The suitcase has been completely redesigned with every detail rethought from scratch and rigorously tested to bring customers a seamless and design-forward suitcase. The soft/hard hybrid exterior is made of a nylon and polyester combination, with a double layer PU coating, making the suitcase water and scratch resistant. The interior linings are like silk to the touch, the fibers are individually dyed, and the design form fits the case to get the most of the space. High-density microfiber protects the electronics from scratches, dust and dirt. The removable mesh divider gives the user the control over how they want to pack.

The Bluesmart Black Edition will also include the following features:

• Location tracking: Global location tracking powered by GPS and 3G SIM card based communication system in partnership with Telefonica
• Power: USB charger with 10,000 mAh capacity -- enough to charge a smartphone up to six times. The battery is compliant with FAA/TSA/DOT regulations
• Locking: TSA-approved, Bluetooth-enabled remote locking, with automatic distancing locking.
• Weigh: Built-in weight sensors inform via app whether suitcase is within airline limits
• Convenience: Additional pockets and tailored laptop/tablet compartment to maximize internal storage that can fit any 15" device and easy removal on airport security controls
• Ease: Silent wheels and a reinforced bumper to make it as quiet as anything on the market
• Space: Airlines regulation compliant carry-on size suitcase at 22”x14”x9” dimensions. Perfect for 2-3 day business trips
• New Operating System: BlueOS 2.0 introduces performance improvements on all software features

As Bluesmart shifts its focus to bring its design in-line with its category leading technology, the company brings on Charlie Clifford, former CEO and Founder of TUMI Inc. as an advisor. Clifford founded TUMI in 1975 and introduced a series of award-winning and iconic travel luggage products, creating one of the most admired brands in the travel industry. Clifford will focus on supporting the Bluesmart team to further develop its product roadmap and go-to-market plans as the company scales for global growth, defines new markets, and launches new products and services.

“We wanted to create a suitcase that pairs high-end style and function to meet the lifestyle of the tech-savvy traveler and we’re thrilled to have a veteran innovator such as Charlie Clifford to advise us at such a pivotal moment in our growth. His expertise and experience will help us establish a solid foundation as we scale from a small startup to a global franchise,” says Diego Saez-Gil, co-founder and CEO of Bluesmart. “As the creators of the first smart luggage, we’re excited to pave the way for innovation and design by providing customers with the ultimate travel experience.”

Bluesmart is accepting pre-orders today for its Bluesmart Black Edition and will start shipping online and be available exclusively in MoMA stores in 30-days. The new product will pre-sale for $549 and retail for $599.

Find out more and pre-order Bluesmart Black Edition here: http://www.bluesmart.com/

About Bluesmart

Bluesmart is a global travel company that became famous for creating the world’s first smart connected luggage. Its first product, the Bluesmart One, launched in October 2014 through Indiegogo and raised more than $2M in pre-orders from more than 10,000 backers in 120 countries worldwide. It was named ”Top Innovative Product and Service“ by Forbes Magazine, awarded ”Best Travel Gear“ by Fast Company and “Best of the Best” Red Dot Design Award. The company is backed by Y Combinator and other top Silicon Valley venture investors. Bluesmart is headquartered in San Francisco with offices in Hong Kong, China and Argentina.

Contact Information

Ken Li

Head of Marketing

Bluesmart

press@bluesmart.com