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Five Year Old Denver Girl’s Art Projects Become A Fundraising Catalyst To Fight The Growing SUDC (Sudden Unexplained Death In Childhood) Problem


Rosie’s Reason tees created by a Denver child help fight back against SUDC, a cousin of SIDS

Denver, Colo., September 13, 2006 ------ Josh Gove was a happy, healthy little boy. He loved peanut butter and jelly sandwiches and playing in the bathtub. Gus MacDonald was a sweet, good natured soul from day one. He waved at everyone who walked by, offering up his big, toothless grin. Both Josh and Gus’ parents falsely assumed that they had the rest of their lives to watch their sons grow. Unfortunately, this was not the case. At the ages of 15 and 18-months, respectively, Josh and Gus passed away in their sleep. Their deaths were ruled Sudden Unexplained Death in Childhood (SUDC), a cousin of SIDS that affects children after their first birthday. Currently, there is a lack of research to help us find an answer for SUDC. But one five-year old Denver girl is working to change that. Rose Chism has turned her artwork into a line of tee shirts that benefit SUDC research.

After learning about Josh and Gus, free spirited and ever-loving Rose Chism started asking her mother, Jenny Chism, questions far beyond her years. It was this compassion from a five year old that stared Rosie’s Reason - a special fundraising project that marries Rose’s innocent drawings with the compelling tagline “Live for a Reason.” The shirts feature a red background and white type and are available in infant sizes 6 – 12 months, children’s sizes 2, 4, and 6 and women’s sizes medium, large and extra large. Sold exclusively online at Money-Toes, the children’s sock and shoe company owned by Rose’s mother Jenny (, the shirts retail for $20, with $10 from each shirt going directly to SUDC.

The “Live for a Reason” premise of the shirts was devised by Rose and Jenny, based on their inspiring belief that everyone should use what they have to give back to the causes that matter most to them. For Rose, this cause was SUDC and the inability to understand why all kids like her didn’t get to live long happy lives.
“Every parent breathes a huge sigh of relief after their child’s first birthday passes because of their knowledge of SIDS. I was horrified to learn that 12 months is not the safe point anymore” comments Jenny Chism, founder of Monkey-Toes and single mom of two.

The SUDC program, which was created just four years ago, is a part of the CJ Foundation for SIDS. It serves families and professionals devastated by SUDC, and promotes awareness of SUDC in communities.

A rare cousin of SIDS, SUDC is the sudden and unexplained death of a children over the age of twelve months which remains unexplained after a thorough evaluation is performed. SUDC research is imperative because, unlike for SIDS, there are currently no known risk reduction factors for SUDC. Please visit for more information.

Rosie’s Reason Tees are available online at

About Rosie’s Reason
Live for a Reason. That’s what 5 year old entrepreneur Rose Chism and her mom Jenny think. After learning about the untimely deaths of Denver boys Josh Gove and Gus MacDonald, they were inspired to help spread awareness about SUDC (Sudden Unexplained Death in Childhood), a rare disease and cousin of SIDS that affects children after their first birthday. This is Rosie’s Reason. Her line of cotton tees for infants, children and women feature Rose’s 5 year old drawings that work to help find an answer for SUDC.

For more information or to purchase a Rosie’s Reason Tee, please visit

For more information about Josh and Gus, visit



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