2K Sports Delivers Unique New Features For NBA 2K7

Signature Style player animations, enhanced arena atmosphere and more

NEW YORK, NY – September 13, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NBA 2K7. NBA 2K7, the highest rated NBA simulation video game series*, delivers a new benchmark in high-level visual player details with Signature Style player animations. NBA 2K7 also enhances the overall NBA atmosphere with hyper-detailed arenas, enhanced arena lighting, and numerous new camera angles to truly deliver the next generation of basketball video games.

Signature Style elevates next generation animation and adds new level of gameplay strategies as gamers adjust to the different shooting styles of each NBA player. Whether it’s Shaquille O’Neal’s two-handed drop step dunk, Steve Nash’s dribble, Gilbert Arenas’ wrap around the waist free throw routine, Richard Hamilton adjusting his face mask, Allen Iverson’s crossover move, or Shawn Marion’s fadeaway jumpshot, Signature Style comprises over 300 unique animations in shooting, dribbling, and dunking in NBA 2K7.

“Gamers will appreciate the attention to detail to all NBA players in NBA 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7.”

The level of detail has also been dramatically enhanced around the players, as NBA 2K7 features hyper-detail to every NBA arena. New lighting effects have been authentically replicated to give each court its own look and character. New crowd reactions and animations deliver more life to each of the games, as well as new arena specific elements of mascot animations, dance team performances, and much more. Lastly, users can experience the game with over 30 new camera angles ranging from the birds-eye view from the upper-level seats, to the eye level view from the coach’s cam. All of these cameras are further customizable to any gamer preference, giving gamers hundreds of new ways to watch the best NBA simulation video game for the next generation.

NBA 2K7 will be available for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and PlayStation®2 computer entertainment system in September 2006, and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**. More standard-setting features will be detailed in the near future.

For more information, log onto http://www.2ksports.com.

*According to GameRankings.com average scores of 2003-2006 basketball simulation video games.

**This title has not yet been concept approved for the PlayStation®3 system by Sony Computer Entertainment America.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360™ video game and entertainment systems from Microsoft, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

“PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2006 NBA Properties, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company’s stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee’s investigation; and the possibility that the Special Committee’s investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company’s ability to file required reports with the U.S. Securities and Exchange Commission (“SEC”) on a timely basis, the Company’s conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company’s ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company’s shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled “Risk Factors”.

Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company?s stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee?s investigation; and the possibility that the Special Committee?s investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company?s ability to file required reports with the U.S. Securities and Exchange Commission (“SEC”) on a timely basis, the Company?s conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company?s ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company?s shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company’s Form 10-Q for the quarter ended April 30, 2006 in the section entitled “Risk Factors”.

Contact Information

James Ankner

Investors & Media Relations

Take-Two Interactive Software, Inc.

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