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Logic PD Expert to Share How Leveraging Big Data Can Transform a Business at Designers of Things Conference

Minneapolis – WEBWIRE

Logic PD, a complete product lifecycle solutions company for the digital world, today announced that Brian Van Batavia, director of systems engineering, will participate as a speaker at the Designers of Things Conference held December 2-3, 2015 in San Jose, Calif.

At the conference, Van Batavia will share with technology designers and developers a case study of how Geissler Corporation used digital technologies to transform their business from a single-sale product to a full diagnostic service. This session will be held Dec. 2 at 10:45 a.m.

“It’s one thing to talk about using big data and smart, connected products to transform your business model but it is a completely different conversation once you hear how one company actually did it,” explained Van Batavia. “The story of how Geissler Corporation morphed their product from a ‘simple’ medical device into a connected business allows companies to see the transformational impact a digital product strategy has on not only the company itself but also its customers.”

Entitled “Leveraging Big Data to Create a Subscription Business: A Cow’s Story,” Van Batavia’s session will explore the development of the Whisper® Veterinary Stethoscope from both a technology and a business model perspective. By leveraging big data, Logic PD helped Geissler evolve their business from a single-sale product to a monitoring service and finally to data-driven operations to offer customers complete insight into their herd with the ultimate benefit of decreasing Bovine Respiratory Disease by 38% globally.

Key takeaways from Van Batavia’s presentation will include: an overview of the four stages of digital development and an understanding of the value of operationalizing big data as well as tips on how to transform your business model.

About Designers of Things
Designers of Things is a new conference produced by UBM that is dedicated to the revolutionary potential of Wearable Tech, 3D Printing and the Internet of Things (IoT), the business strategies and inventive people behind these technologies, and how they can successfully accelerate innovation to take their inspirations to the next level. Through in-depth educational programs, ground breaking technology demonstrations and unmatched networking opportunities, Designers of Things offers one of the most comprehensive and impactful meeting places for the technology design and development communities in the world.

The event will run alongside BioMed San Jose an event focused on the emerging trends in medical device design. For more information, follow us on Twitter at @DoThingsCon
About Logic PD
Logic PD (, collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by being the complete product innovation and product realization company for connected devices in the world’s most demanding markets. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.


Editor’s Note: For a copy of Van Batavia’s presentation or to speak with him about the topic in more detail, please contact Kim Davis at


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