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MINI goes Fashion. The MINI Gentlemanís Collection inspired by MINI Clubman

Munich, Germany – WEBWIRE
MINI Gentlemanís Collection inspired by MINI Clubman
MINI Gentlemanís Collection inspired by MINI Clubman

To drive a MINI is to make a statement. To wear MINI is now equally so. From now on not only the new MINI Clubman but the MINI Gentlemanís Collection will be available. The high-quality accessories, which were created in collaboration with six young Italian talents from various fields, are available as a limited edition exclusively at the BMW Welt in Munich. Each product of the six-part Capsule Collection combines Italian craftsmanship with creative and innovative details. Perfect for every gentleman Ė and his companion.

Tradition meets cutting edge

Theyíre young, they love unconventionality and they are masters of their art: in a symbiotic partnership the creative personalities behind the brands SuperDuper, TYG Spectacles, Alberto Premi and Pijama, along with perfumer Paola Bottai and the Proraso team with illustrator Pietro Nicolaucich, joined forces with MINI to design and create the ďMINI Gentlemanís Collection inspired by MINI Clubmanď. The results are six quality fashion classics: a hat, a pair of sunglasses, a pair of shoes, a bag, a fragrance, and a shaving kit.

SuperDuper: the gentlemanís hat

The SuperDuper label is known for combining traditional millinery with modern design and striking details. The gentlemanís hat is handmade with premium-grade felt. The inner band is inspired by the leather of the premium upholstery used in the MINI Clubman, while the colourful double seam takes its cue from another characteristic MINI element.

TYG Spectacles: the gentlemanís shades

The abbreviation TYG stands for ďThree young GentlemenĒ Ė based on this principle, the pair of sunglasses in the collection was designed for the true gentleman. Premium quality materials like brushed metal, real leather, and lenses by Carl Zeiss were handcrafted into a truly unique piece with an elegant-sporty touch. Their elliptical form and minimalist design reflect elements from the new MINI Clubman.

Alberto Premi: the gentlemanís shoes

The shoes of the MINI Gentlemanís Collection are made with a combination of hand-cut, finest upper leather and an ultra-lightweight micro sole. The young designer Alberto Premi is well known for combining traditional shoemaking with urban stylistic elements. He relies on innovative materials, unconventional color combinations, and ingenious details - like MINI.

Pijama: the gentlemanís bag

Behind the label Pijama are the duo fashion designer Monica Battistella and the architect Sergio Gobbi. They have used the hallmark material neoprene in the production of the bag in the MINI Gentlemanís Collection.

It can be used as a backpack, briefcase, or shoulder bag. The clever interior pocket system provides maximum storage space, just like the new MINI Clubman. The bag stands for stylish flexibility.

Paola Bottai: the gentlemanís fragrance

ďClassy, cosmopolitan and a little mysteriousĒ is how Italian perfumer Paola Bottai describes the fragrance in the MINI Gentlemanís Collection. The perfumer learned her craft at the Grasse Institute of Perfumery and has createdĖwith her specialization in menís fragrances Ė a variety of products from classic perfume to beard conditioners.

Proraso: the gentlemanís shaving kit

Particularly stylish is beard trimming with the shaving kit of the MINI Gentlemanís Collection, consisting of a classic shaving brush, pre-shaving cream, shaving cream, and after shave balsam in a vintage barber look.

The kit was created by the brand Proraso that has guarded its quality formula Ė based on eucalyptusĖ like a treasure for seventy years. The packaging of the kit was designed by the Italian illustrator Pietro Nicolaucich who had already illustrated for Moschino, Sisley, Etnies, and Nike.

Recommended retail prices of products listed:

  • TYG Spectacles x MINI Sunglasses: 268 Euros
  • Alberto Premi x MINI Leather shoes: 347 Euros
  • Super Duper x MINI Felt hat: 295 Euros
  • Proraso x MINI Shaving Kit, illustrated by Pietro Nicoaucich: 100 Euros
  • Pijama x MINI Bag: 175 Euros
  • Paola Bottai x MINI Fragrance: 110 Euros

Sales outlet:

BMW Welt / MINI Lifestyle Shop
Am Olympiapark 1
80809 Munich

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