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Fujifilm Makes X-Series A Hands-On Experience At Photoplus Expo 2015

Visitors can see and loan out the new FUJINON XF35mmF2 R WR and XF1.4 TC WR, receive free quick camera maintenance service, try INSTAX cameras, and see the Frontier-S DX100 in action

Valhalla – WEBWIRE

Valhalla, N.Y., October 21, 2015 – Providing the total imaging solution for photographers, FUJIFILM North America Corporation will showcase its exciting products and equipment at the PhotoPlus International Expo (Booth #836) on October 22 – October 24 at the Jacob Javits Center in New York City. Products include the FUJIFILM X-T1 and X-T10 mirrorless cameras, the premium FUJIFILM X100T compact digital camera, along with a newly announced weather-resistant FUJINON XF lens and X-mount teleconverter. Also on display will be the new INSTAX Mini 70 camera, and the FRONTIER-S DX100 printer with on-site demonstrations of event photography and printing. During the show, Fujifilm will also host several professional photographer lectures at the booth.
For the first time, Fujifilm will offer a free service area where X-Series owners can get a sensor cleaning and firmware update for no charge. Visitors will also be able to experience the new XF35mmF2 R WR lens and XF1.4X TC WR teleconverter for the day with a free loan program. For details on how to take advantage of the free quick maintenance, or to loan a lens or teleconverter, visit the Fujifilm Booth #836 from October 22 to October 24 during show hours.
The new FUJINON XF35mmF2 R WR will be added to the premium X-Series mirrorless camera lens line-up in November 2015. The XF35mmF2 R WR (53mm in 35mm format equivalent) offers a focal length with the angle of view similar to that of the human eye, and a maximum aperture of F2.0.
The FUJINON XF35mmF2 R WR gives users a superior prime lens that delivers sharp images with rich bokeh. The XF35mmF2 R WR has 9 lens elements in 6 groups (including two aspherical elements) and achieves the perfect balance of high image quality, compact size and autofocus speed as fast as 0.08 seconds. The exterior of the lens is weather and dust-resistant and can work in temperatures down to 14°F. The lens uses eight seals on the barrel to protect it from rain, dust and splashes of water when shooting outdoors. The XF35mmF2 R WR also uses an internal focus system that is combined with a stepping motor to produce quiet, accurate and fast autofocus - a must for all photographers that need to capture a spontaneous moment.
FUJINON XF35mmF2 R WR key features summary:

  • FUJIFILM X-Mount is compatible with all FUJIFILM X-Series interchangeable system cameras
  • Weather-resistant design with 8 sealing points for weather- and dust-resistance and operation as low as 14°F
  • Internal focusing system with 0.08 seconds autofocus speed and nearly silent operation
  • 9 elements in 6 groups, including 2 ED glass lens elements to reduce lateral and axial chromatic aberration
  • Nano-GI coating reduces ghosting and flare
  • 9 blade aperture creates smooth and circular bokeh
  • 1/3 EV steps
  • Minimum working distance of approximately 13 inches.

New XF1.4 TC WR
The new FUJINON XF1.4X TC WR, a teleconverter extending the range of FUJINON XF50-140mmF2.8 R LM OIS WR, will be added to the X-Series mirrorless camera lens line-up in November 2015. The XF1.4X TC WR will be compatible with select future lenses, including the FUJINON XF100-400mm lens, which is currently on the XF lens road map.
The FUJINON XF1.4X TC WR is a high-performance teleconverter capable of multiplying the focal length of the FUJINON XF50-140mmF2.8 R LM OIS WR by 1.4x, (70-200mm equivalent). Although the aperture becomes one f-stop higher when mounted, the teleconverter features an excellent optical design with a construction of 7 elements in 3 groups to maintain the optical performance of the original lens. Also, thanks to the unified design, the teleconverter is weather and dust-resistant and operates at temperatures as low as 14°F. This makes it possible to be used with confidence outdoors when used with the weather and dust-resistant X-T1 camera body.
FUJINON XF1.4X TC WR key features summary:
  • Multiplies focal length of FUJINON XF50-140mmF2.8 R LM OIS WR by 1.4x
  • Weather-resistant design for weather- and dust-resistance and operation as low as 14°F
  • 7 elements in 3 groups
  • AF speed equivalent to XF lens by itself is still achieved with the teleconverter
  • Camera displays and records information reflecting the change in aperture and focal length when the teleconverter is mounted.

New Firmware
Fujifilm will release a new firmware update that is required for all Fujifilm X-Series camera bodies in order to provide full compatibility with the new lens and teleconverter. The firmware will be available on October 29, 2015.
Fujifilm INSTAX Mini 70 Camera
PhotoPlus attendees will get to experience the thrill of instant photo gratification with the exciting new INSTAX Mini 70 camera that features an updated and sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly for amazing photos in an instant. After an incredible response from customers, Fujifilm is expanding the INSTAX line to give users even more options for taking instant pictures that can be shared quickly in-person and online with #myinstax.
The easy and fun INSTAX Mini 70 camera offers exciting features and enhancements, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror. The INSTAX Mini 70 camera also has a tripod mount for amazing up-close shots and clear landscape photos. With the Mini 70, users can count on beautiful, sharp images that are truly one-of-a-kind to instantly share with family and friends.
Fujifilm professional printing
Fujifilm will demonstrate the FRONTIER-S DX100 Inkjet Printer that was developed with high print quality in mind to combine the benefits of dye-sublimation printer size, with the vivid and accurate color reproduction and deep blacks of an inkjet printer. With the FRONTIER-S DX100, photo studios, government agencies, event photographers and retailers can take advantage of its small footprint, Frontier quality printing, linear consumable pricing, variable print size and surface flexibility for maximum efficiency and profitability.
Pricing and availability
The FUJINON XF35mmF2 R WR lens will be available in November 2015 for MSRP USD $399.95 \ CAD $499.99.
The FUJINON XF1.4X TC WR teleconverter will be available in November 2015 for MSRP USD $449.95 \ CAD $599.99.
The INSTAX Mini 70 camera will be available in November 2015 in the U.S. in Canary Yellow, Moon White and Island Blue, for MSRP USD $139.95. INSTAX Mini Instant film is sold separately, for MSRP USD $19.95, for a double pack with 20 exposures.
The INSTAX Mini 70 camera will be available in November 2015 in Canada in Canary Yellow, Moon White and Island Blue with one 10 pack of Instax Mini film for MSRP CAD $169.99.
INSTAX Mini film is available in a twin pack of 20 prints for MSRP CAD $19.99.
About FUJIFILM North America Corporation, Electronic Imaging
About FUJIFILM North America Corporation, Imaging
About FUJIFILM Holdings America Corporation

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FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit:
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