Cybergolf Announces Search Engine Designed for Golf Industry

Cybergolf Search Utilizes Vertical Search Technology Developed by Cybergolf to Bring Relevance to Web-Searching for the Golf Industry
EDMONDS, Wash., March 29, 2005 -- Cybergolf, the golf industry leader in online marketing tools, has launched Cybergolf Search (http://www.cybergolfsearch.com). This new search engine has been designed and developed to fill the missing need for relevant web search results for the golf industry and consumer.

Cybergolf Search is built using Vertical Search Technology (VST), developed by Cybergolf. VST enables refined searching coupled with embedded e-commerce tools. The creation of Cybergolf Search was prompted by golf courses’ growing frustration of not being found in mainstream search engines and golfers inability to quickly find relevant results such as golf courses. By design, this technology has been developed to be used across any industry.

“The Cybergolf Search engine that Cybergolf has created is a welcome addition to the on-line world of search engines. This tool will be a user-friendly mechanism that will make it much easier for golfers to find ’official’ golf course websites and accurate golf course information,” states Kris Strauss, Director of Sales and Marketing for Scottsdale-based OB Sports Golf Management.

The challenge with mainstream search engines is the broad application of search criteria. An example of this is when searching for “Seattle golf courses,” a mainstream search engine comes up with over 400,000 results. The first page includes an assortment of news stories, real estate brokers, and third-party tee-time sites but lacks the information requested - not one official website for a Seattle-area golf course appears.

Using patent pending vertical search technology, Cybergolf Search displays only relevant golf results. With Cybergolf’s VST, only relevant websites are sorted and displayed, cutting through thousands of non-relevant listings. In addition to providing relevant search results for golf, Cybergolf has integrated unique e-commerce technology in Cybergolf Search - a capability that enables golf courses to sell tee times, gift cards, merchandise and tournament registrations within the Search user interface.

“We are very pleased to announce our latest addition to the Cybergolf family of online marketing tools and websites,” said Dan Murnan, CEO of Cybergolf. “Our clients are looking to maximize their investment in online marketing. Cybergolf Search will enable golf courses to stand out and quickly drive business through the delivery of relevant web search results and ecommerce capabilities. The search and commerce capabilities of Cybergolf search enhance the entire portfolio of Cybergolf offerings.”

Cybergolf provides a complete portfolio of online marketing tools that enable golf course managers to launch email marketing programs, integrate e-commerce capabilities and update and build out their respective websites, all through a single intuitive interface. These tools fill an immediate need for golf courses by providing easy-to-use, cost-efficient and high ROI marketing tools. With clients in 45 states and five countries, Cybergolf is the established online marketing leader in the golf industry. Cybergolf.com attracts over 3 million visitors annually.

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Travis Cox

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Cybergolf

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