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Keys Soap Introduces All-Natural Liquid Therapeutic Bath and Hand Soaps that are Chemical-Free


ANNAPOLIS, Md., March 29, 2005 -- Keys Soap is pleased to announce the introduction of a new line of all-natural therapeutic liquid bath and hand soaps that are chemical-free. Keys Soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin. They contain only pure ingredients with no man-made chemicals or fragrances. Keys Soap do not contain any chemical skin irritants like SLS (Sodium Laurel Sulfate, aka Sodium Lauryth Sulfate - found in 95% of liquid soap, bath gels, shampoos and toothpaste!).

Keys Soaps solve skin problems, stimulate the senses, and create positive emotions. Islandceutical(TM) is our term that assures people of these three criteria.

Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap. Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor. Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business, or being an entrepreneur. It is about enjoying life with healthy skin. I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.”

“It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me,” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality, and must be skillfully added in the proper order. More importantly, the meal must have a positive intention for the person savoring it. This is the way of Keys Soap!”

Keys Soap products include:

Island Rx(TM) - a therapeutic body soap with exotic orange and sage essential oils, formulated specifically for Wendy Steele. It deep cleans the pores and leaves essential oils that soften and rejuvenate the skin. There is water similar to that found in icebergs and glaciers, for their mineral essence. We also add Aloe Vera and avocado oil to soften the skin.

Windsurfer(TM) - an invigorating “Super Citrus” soap for active lifestyles that cleans and cools the body and softens the skin while energizing the senses.

Galleyon(TM) - an all-natural antibacterial hand soap that protects and soothes the skin. Exotic spearmint essential oil provides the naturally antibacterial qualities. It is the perfect hand soap or for anyone who has their hands in water!

The secret of Keys Soap is that they are thin liquid soaps. They penetrate the skin faster and rinse quickly and thoroughly while leaving herbs and essential oils that heal and moisturize the skin. They are therapeutic. They smell wonderful.

Keys Soap is currently distributed online through our web site, We are talking to a national department store chain and a few major retailers who specialize in quality products.


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