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Pink Cart Programs Help “Trash Cancer”

Borden Waste-Away Customers Choose Pink Carts to “Trash Cancer”; Company Presents $28K Check to IU Health Goshen Center for Cancer Care to Support Ongoing Research

Elkhart Indiana USA – WEBWIRE

“As cancer touches our lives and the lives of those we love, Borden Waste-Away is honored to be a part of the solution”

When Borden Waste-Away’s management team started the “Trash Cancer” campaign over four years ago, they were hopeful that it would resonate with the community.  The program offered their customers an optional Pink Cart for roadside trash collection as well as a Trash Cancer Matching Fund that allowed customers to add $1.00 per month to their billing, which Borden would match dollar for dollar.

Their hopes were substantiated.  This year, Borden Waste-Away presented a check to IU Health Goshen Center for Cancer Care totaling $28,227.78, the largest donation in the program’s history. Over the past four years, Borden Waste-Away has donated more than $92,000 to IU Health Goshen Center for Cancer Care Research Fund.

“As cancer touches our lives and the lives of those we love, Borden Waste-Away is honored to be a part of the solution,” said Ken Himes of Borden Waste-Away.   “The Pink cart and the Trash Cancer Matching Fund programs have certainly had awe-inspiring success!”

The company’s Trash Cancer Matching Fund program is available with or without a Pink cart.  All donations and Borden’s matching funds support the IU Health Goshen Center for Cancer Care Research Fund with programs that include forty-five active clinical trials, spanning breast, lung, colorectal, lymphoma, esophageal, head & neck, prostate, melanoma, multiple myeloma, pancreatic, and other cancers.  Other programs include preclinical studies for early detection, cancer vaccinations and improved radiation oncology verification systems, as well as The Tissue Bank.
To become a part of Borden Waste-Away’s Pink cart or donation program, simply call Borden’s Customer Support team at (800) 386-3313 ext. 570.

About Waste-Away Group, Ltd. 

Waste-Away Group, Ltd. manages waste collection, transportation, and disposal, both to our state-of-the-art recycling facility and local landfills for residential, commercial, and industrial customers. Having served Northern Indiana and Southern Michigan for over 70 years, Waste-Away Group, Ltd. is headquartered in Elkhart, Indiana.  Its affiliate companies are Borden Waste-Away Service, Inc., providing residential waste and recycling removal, Himco Waste-Away Service, Inc., serving commercial and industrial customers for waste and recycling removal, Integra Certified Document Destruction LLC, providing safe, secure destruction of sensitive material and hard drives, and Recycling Works, Inc., the Materials Recovery Facility that sorts and ships recycling commodities to the world market for reuse.  Together, these companies making up Waste-Away Group, provide innovative, environmentally sound solutions while maintaining a leading market share in its core business areas. For more information visit

About IU Health Goshen Foundation:

Established in 2013, because of the changing healthcare world shifting from fee for service to population health, the IU Health Goshen Foundation mission is to inspire generosity, invite individuals and organizations to partner with IU Health Goshen to meet the needs of our community, and make the experience of giving transformational.

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