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To Celebrate Its 20th Year, Interior Design and Model Merchandising Company, Lita Dirks & Co., Introduces Fresh Branding and New Website


Greenwood Village, Colorado – WEBWIRE
Nationally Acclaimed Interior Design and Model Merchandising Firm, Lita Dirks & Co., Reveals a New Brand Identity
Nationally Acclaimed Interior Design and Model Merchandising Firm, Lita Dirks & Co., Reveals a New Brand Identity

Our commitment is to continue to deliver innovative and compelling designs that support our clients and their goals. We are entering an era of rapid development with interior design that is fueled by a desire for a more modern style and simpler life and our new branding incorporates that sensibility.” - Lita Dirks, Owner, Lita Dirks & Co.

Lita Dirks & Co., a nationally recognized interior design and merchandising firm, is excited to unveil a fresh, new brand identity that was driven by the positive advancement of both the firm, as well as the interior design and home building industries.

For more than 20 years, Lita Dirks & Co. has won numerous awards for delivering exceptional designs that evoke a positive feeling among potential residents, helping their clients increase sales and enhance their bottom line. With the success of their projects and recent growth, the logo and website create a fresh, modern look that speak to this dynamic momentum.

“The launch of our new branding, expressed in our new logo and website, reflects the exciting momentum of our company,” states Lita Dirks, owner of Lita Dirks & Co. “Our commitment is to continue to deliver innovative and compelling designs that support our clients and their goals. We are entering an era of rapid development with interior design that is fueled by a desire for a more modern style and simpler life and our new branding incorporates that sensibility.”

The new logo in its simplicity, is very strong as the L and D flow seamlessly in a perfect square. The logo is presented in four different, lively and vibrant colors, creating a modern brand and bold statement. The updated website is photo driven, encouraging visitors to view projects completed by the award winning interior design and merchandising company. 

The new website and logo were developed in collaboration with Dave Hansow of Design for Good, a brand identity consultant and graphic and web designer. “Having worked with Dave in the past, I knew how incredibly talented and accomplished he was at developing a company’s brand identity,” says Dianna Fritzler, director of marketing for Lita Dirks & Co. “He took the time to understand our goals and unique benefits in order to develop a logo that links our strong reputation with the company’s vision for a vibrant future. We are thrilled with the outcome.”

About Lita Dirks & Co.

Lita Dirks & Co., one of the most respected interior design and model merchandising companies in the country, has designed model homes, clubhouses and sales and design centers for large and small companies for more than 20 years. The firm comprises a team of NCIDQ certified designers who bring superior and cost-effective designs to their clients. Located in Greenwood Village, CO, Lita Dirks & Co. creates designs throughout the country. To see Lita Dirks & Co.’s new logo and website or for more information on the company visit www.litadirks.com.
 


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